TagLine Media Group rolls out new custom website design for attorney, Michael Boreal.
When you’re branding on social media, you’ll find out soon enough that many old adages are very true. One of the truest: The same things that make you laugh also make you cry. And when those negative comments start to pile up, you’ll understand exactly what this means.
Sites like Facebook have endless potential in terms of engaging with your audience and really getting your brand name out there. But by that same token, it’s easy for negativity to pile up. It’s simple for someone to berate you, your product, or your entire brand in the public arena. And no one is immune to it.
The best you can do is work preemptively to limit some of the damage once it arrives. Below you will read about some tips to help you correctly deal with negativity via social media.
Preemptive and After-the-Fact Solutions for Negative Comments
1: Develop a Few Systems to Quell Frustrations
The first thing you should do is put a couple of solid systems in place. What does this mean? Well, for starters, you could develop a FAQ section. If you have one of these, then a lot of the unhappy customers can have their issues resolved here without having to leave negative comments. The idea, of course, is to limit the negativity. If you’re working to take care of things beforehand, then you won’t have to do lot after the fact.
2: Direct People to Your Support
It’s very important that you have a separate email address for support-specific issues, and even better if you have different segments for different parts of your business. For instance, have a place for product-specific complaints vs. payment-specific complaints. Have sections that touch on aspects of social media, and some that touch on aspects of your brand in general. When people have complaints, give them a roadmap to contact you with them. Believe it or not, you really want to welcome this criticism.
3: Watch for the Negativity
This is where proactive meets reactive. When you’re using Facebook, you can set up a Hyper Alerts feature which will alert you every time someone comments on your page in any form or fashion. Once you get in the habit of reading these, you’ll be able to step in every single time someone has something negative to say about you. You obviously want to do your best to keep people happy, but you also need to watch out in case they’re not.
4: Respond in a Timely Fashion
The greatest campaigns in social media history still had detractors, so don’t expect your brand to get lucky and miss out on the criticism. The best thing you can do here is to respond quickly to a situation. More often than not, the initial negative criticism is just a basic complaint and usually something very simple that can be resolved with some hands-on attention and direction. But letting it fester will cause an infection you won’t want to deal with.
5: Respond to Everyone
It’s important you respond to everyone here – at least everyone who’s a real someone, as in not a spammer or a pure troll. For everyone else, though, you need to respond. Even if it’s something you roll your eyes at because the person is complaining about something you have made abundantly clear, you still can’t risk further negativity here. Respond, even if it pains you to do so, to prevent a paper cut from turning into a laceration.
6: Offer an Apology and Useful Information
When you do respond, you should keep a very professional, very helpful tone. No matter what the complaint is about, you should start out with an apology. Something like, “I’m sorry. How may I help you?” Keep it simple; don’t grovel or come across fake. Start out this way to let someone know that you’re genuinely interested in helping them, and then proceed to provide them with enough useful information so that their issue is resolved in a timely fashion. Being open and transparent here will help you a great deal.
7: Learn from the Experience
Last up on the list here, you should always learn from the experience. For example, after receiving a few negative complaints about something, you may realize that it’s you who needs to change. Or after you have someone explain an issue to you, you may realize that your FAQ needs to change. Use customer criticism that you receive to help you shore-up your brand. For every complaint, try to make an improvement to reduce the odds of someone having the same complaint.
Negativity comes with the territory when you’re using social media to brand your business. And while it’s relatively simple to deal with, negative campaigns have completely crushed bigger brands than yours before. So it goes without saying that you need to stay on top of things here and handle the criticism well.
Article by: Craig Robinson. A freelance writer from Qwaya.com – a facebook ad management tool and helps advertisers organize their campaigns. Craig also loves to participate at some social media communities and forums.
We know you’ll find a lot of choices while looking for a company to design your website. And while many of these companies promote themselves as “the leader in their industry”, they really should be saying: “we’re a mediocre web design firm who will probably do an ok job getting you on the net.”
While there are definitely a few talented designers out there who can probably give you a pretty site, as the old saying goes: looks aren’t everything.
If someone can’t even find your site, then it really doesn’t matter how great it looks. When you’re looking for a company, keep these few tips in mind:
1. Find someone who will talk to you in language you understand. It’s your money, you should know what you’re purchasing.
2. Ask them if they provide the fundamental set up for SEO (Search Engine Optimization) when constructing your site.
3. Make sure they ask you the right questions: Who is your target market? What key actions would alert you that a person was ready to purchase your product or service? (IE: a broad search for window tint vs. a search for window tint that names a specific brand and also provides mobile installation in a specific zip code)
4. How long will it take get your site online? 10 days, 20 days, 50 days? (No, I’m not kidding)
5. Will they give you basic training on how to modify the back end?
6. Who owns your url?
7. Who is hosting the site? If they host it, do they monitor the site for performance and provide backups? And if so, do they charge extra for that?
These tips may not be everything you need to know… but they’re a good start to making an informed decision.
TagLine Media Group is a full service marketing and adverting agency in Tucson, Arizona.
Check out our website designs and give us a call today: (520) 207-8910.
I have heard many varying opinions on Facebook’s new Timeline. But like it or not, it is here to stay. Facebook is now rolling out their new Timeline for Business (“Like”) pages. If you take them up on their early upgrade, you will not be able to go back to the current version, so take some time, take the tour, get your new banner ready before you make the change.
The new banner size is 815 X 315 so your current 270 X 720 will not work. Make sure that your profile picture, which is what will show in the news feed when you post is something specific to your brand. The positive side to this is if you do what we do and create custom banners for your clients for special sales and promotions, you won’t have to worry about your logo always being in the thumbnail. A lot of business forget to adjust the thumbnail now, which doesn’t promote the entire branding concept.
The other down side to this is the loss of the ability to customize welcome pages or landing pages for fans that may are not already on your page. Remember the “like” banners on those custom pages?
A thing of the past.
What will be interesting to see in the upcoming months is the adjustments these companies make to accommodate this change. Even though I am reading many blogs out there that are indicating this not a very business friendly move on Facebook’s part, I think we all need to reserve our opinion until the next latest and greatest tweak that the net genesis’ come up with. Who knows, it could rival sliced bread.
Individuals will also be able to message a page directly now. A new feature that you can turn on or off as the administrator of a page. This really is an independent decision based on the page. And keep in mind, the more interaction you have on your wall, the more popular your page is in Facebook and the more likelihood it will be viewed. So be careful with this option, it may be best to have your page members continue to post their questions.
I am also curious as to if or how this will impact the Facebook news feeds that are embedded on websites. I will be keeping a close eye on this and trust for now, the beta testers have figured out exactly how to keep this seamless and not require a new script on the web page.
The deadline is March 30th and one thing I would highly recommend is that you change your page over yourself. Don’t wait for the automatic update that Facebook will do.
Every now and then you just need to throw caution to the wind and do something fun. Well today is that day!
Here is a great little program I found that will drive your friends crazy on Facebook. “Flip”.
˙snʇɐʇs ɹnoʎ oʇuı ʇı ʇsɐd puɐ ʍolǝq xoq ǝɥʇ ɯoɹɟ ʇı ʎdoɔ ‘ʇxǝʇ ɹnoʎ uı ǝdʎʇ ʇsnɾ ‘ǝldɯıs s,ʇı
Oops! Bad, bad SEO
I can’t remind you enough, when searching for someone to handle your Search Engine Optimization, make sure they understand how the new Google Panda works.
One way to do that is to do a company search. Chances are if your using someone for your SEO, they have optimized their own site in the internet. If you were to find an article searching for TagLine Media Group, in a site that you can list your properties on, that would be a Bad Bad SEO mistake.
It’s not just about the links anymore. It is about the relevance of the placement. So giving you that example, it would actually be a negative mark in the Organic Search Engine process.
There is software out there that will automatically submit your blogging articles to various sites and yes, they will be published, however Google has caught on to this and acted accordingly.
Search Engine Optimization is an art just as much as Website Design. It is a slow and steady process. And it should be. You as the consumer have every right to demand that when you type in a search phrase, your not getting cheated out of the best product available to you because someone paid to have a program submit their links.
Website Design in Tucson – Tip of the Day
As soon as your potential client becomes frustrated when they are trying to contact you, they will move on. Because chances are, you are not the only one out there that can give them what they are looking for.. on their terms.
Put your contact information on your web page.
An e-form is great to have, so long as it is not the ONLY thing you have.
As with anything you do over time, you get better at it and more proficient. When you are good at what you do, you know exactly where you can focus your time and energy and what is ok to work quickly through. You don’t ever sacrifice quality for quantity and instant gratification, even when you’re under pressure.
If you are a consumer looking to get onto the first page of Google, you’re probably ready to invest a good amount of money into doing that because you understand the value it has for your bottom line. My next best guess would be that you don’t ever fall for those get rich quick emails that float through your inbox and have probably never sent $1 to 50 different strangers in hopes that they all follow instructions and do the same for you one day. You have worked hard and are ready for the next level in marketing.
The best advice I can give you, is anyone who promises you instant gratification where Search Engine Optimization is concerned on Google, is either doing something that will get you blacklisted from Google all together or forgot to tell you the search term was “Dämlack Tucson”. Since I know you are not a “sucker” I doubt that you care much about being on the top of that list.
When it comes to SEO, everything we do is by hand. There are no programs that shoot out massive amounts of links to farming sites, write ridiculous comments and shoot them out to tons of blogs that have absolutely nothing to do with your product, hoping they will be approved. We focus on the consumer and what they are expecting when they go to your site. From Keywords, to Content to Backlinks, making sure there is a connection and flow. It is not one thing that makes you rank high on Google anymore, it is a combination of things that takes time, patience and perseverance to get there. Solid SEO is long lasting and hard to outrank, cheaters, well… lets just say they don’t often stand the test of time.
I wanted to share a great tool that I found with you. Hubspots Website grader will really let you see the basics of your site, give you some great advise on what to change and what your doing right.
When working with your Website Designer, this can be a very useful tool which can help with the SEO process and organic searches once you are published.
Six Best Practices to Apply when Dealing with Types in Photoshop
Posted by WDCore Editorial
There are very few people who have never heard once in their lives about Adobe Photoshop or about the more commercial collocation “photoshopped image.” Even if it’s not so widespread around designers and many prefer Illustrator, the “cousin” of him, Photoshop is a great tool to enhance the paragraphs types. It’s true that some techniques are more efficient and need less time to do in other programs, yet, it remains a valid solution for almost everything.
Read the rest of the article here