Website Design and SEO, Best Friends Forever…

We know you’ll find a lot of choices while looking for a company to design your website.  And while many of these companies promote themselves as “the leader in their industry”, they really should be saying: “we’re a mediocre web design firm who will probably do an ok job getting you on the net.”

While there are definitely a few talented designers out there who can probably give you a pretty site, as the old saying goes: looks aren’t everything.

If someone can’t even find your site, then it really doesn’t matter how great it looks.  When you’re looking for a company, keep these few tips in mind:

1.  Find someone who will talk to you in language you understand. It’s your money, you should know what you’re purchasing.
2.  Ask them if they provide the fundamental set up for SEO (Search Engine Optimization) when constructing your site.
3.  Make sure they ask you the right questions:  Who is your target market?  What key actions would alert you that a person was ready to purchase your product or service?  (IE:  a broad search for window tint vs. a search for window tint that names a specific brand and also provides mobile installation in a specific zip code)
4.  How long will it take get your site online?   10 days, 20 days, 50 days? (No, I’m not kidding)
5.  Will they give you basic training on how to modify the back end?
6.  Who owns your url?
7.  Who is hosting the site?  If they host it, do they monitor the site for performance and provide backups?  And if so, do they charge extra for that?

These tips may not be everything you need to know…  but they’re a good start to making an informed decision.

TagLine Media Group is a full service marketing and adverting agency in Tucson, Arizona.

Check out our website designs and give us a call today: (520) 207-8910.

Medical Weight Loss 

 

 

Bad, Bad SEO

Oops! Bad, bad SEO

I can’t remind you enough, when searching for someone to handle your Search Engine Optimization, make sure they understand how the new Google Panda works.

One way to do that is to do a company search. Chances are if your using someone for your SEO, they have optimized their own site in the internet. If you were to find an article searching for TagLine Media Group, in a site that you can list your properties on, that would be a Bad Bad SEO mistake.

It’s not just about the links anymore. It is about the relevance of the placement. So giving you that example, it would actually be a negative mark in the Organic Search Engine process.

There is software out there that will automatically submit your blogging articles to various sites and yes, they will be published, however Google has caught on to this and acted accordingly.

Search Engine Optimization is an art just as much as Website Design. It is a slow and steady process. And it should be. You as the consumer have every right to demand that when you type in a search phrase, your not getting cheated out of the best product available to you because someone paid to have a program submit their links.

TagLine is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

Winners never cheat, cheaters never win. Search Engine Optimization at it’s best.

As with anything you do over time, you get better at it and more proficient.  When you are good at what you do, you know exactly where you can focus your time and energy and what is ok to work quickly through.  You don’t ever sacrifice quality for quantity and instant gratification, even when you’re under pressure.

If you are a consumer looking to get onto the first page of Google, you’re probably ready to invest a good amount of money into doing that because you understand the value it has for your bottom line.  My next best guess would be that you don’t ever fall for those get rich quick emails that float through your inbox and have probably never sent $1 to 50 different strangers in hopes that they all follow instructions and do the same for you one day.  You have worked hard and are ready for the next level in marketing.

The best advice I can give you, is anyone who promises you instant gratification where Search Engine Optimization is concerned on Google, is either doing something that will get you blacklisted from Google all together or forgot to tell you the search term was “Dämlack Tucson”.  Since I know you are not a “sucker” I doubt that you care much about being on the top of that list.

When it comes to SEO, everything we do is by hand.  There are no programs that shoot out massive amounts of links to farming sites, write ridiculous comments and shoot them out to tons of blogs that have absolutely nothing to do with your product, hoping they will be approved.  We focus on the consumer and what they are expecting when they go to your site.  From Keywords, to Content to Backlinks, making sure there is a connection and flow.  It is not one thing that makes you rank high on Google anymore, it is a combination of things that takes time, patience and perseverance to get there.  Solid SEO is long lasting and hard to outrank, cheaters, well…  lets just say they don’t often stand the test of time.

TagLine  is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

Website Design – What is your grade?

I wanted to share a great tool that I found with you.  Hubspots Website grader will really let you see the basics of your site, give you some great advise on what to change and what your doing right.

When working with your Website Designer, this can be a very useful tool which can help with the SEO process and organic searches once you are published.

 

TagLine is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

10 Tips when shopping for a Web Designer

Web Design Tucson Arizona
1.    Get  your SEO on
Many times clients have come to us with an existing web site and are interested in our Search Engine Optimization package.  Really, a site needs to be built with full SEO in mind, regardless of the web designers ability or the clients desire to contract the service from the designing company.  If your web designer is not willing to do this as part of the package, keep on looken’.

2.    Don’t overuse Graphics
Pictures can really do a website justice.  But it can also cause a negative mark in organic searches if you don’t have the right text to picture ratio.  A work around is seeing if you can combine multiple pictures into one or going with the less is more look.  While this may not hold true for all web sites (For example, an art gallery that posts pictures) you do not have to overwhelm your front page with graphics.

3.    Forget the Splash
A Splash page is landing page that has a link to actually enter the site.  Ever heard of instant gratification?  Not only do splash pages and organic searches not play well together, it can be frustrating for your consumers to wait for the page to load, to click into the site then navigate their way around to find what they are looking for.  Don’t waste the 2 click rule on a splash page.

4.    Site Maps
Enough Said.

5.    Keywords
Keywords, Keywords, Keywords.  Your site needs to be developed around keywords.  You do not develop your keywords around your site.

6.    URL age
Web sites come and go.  And url’s get changed like underwear.  OK, not quite that often but often enough that Google’s new Panda algorithm actually gives you plus or minus points.  If you’re purchasing a new domain name, buy it for 5 years.  That shows Google you’re serious and you’re sticking around for the long haul.

7.    Usability
Your web site design is not a pretty toy for you to play with.  It is there to make you money or share the information you put on there TO SOMEONE ELSE.  I can not stress this enough.  Don’t build your website for you, build it for your consumers.

8.    Know your consumers
Who is your target audience?  Who purchases your products, reads your articles?  Do a bit of research and find out.  Did you know that women over the age of 30 put a high amount of validity in social media comments for a product or service?  If your product or service involves woman, get your Social Media game on and get it embedded into your web site.  Get your clients to post rave reviews on your page.  That process is however, another topic for another day.

9.    Create consumer friendly content
Your web designer may be the smartest person on the planet and one heck of a copy writer, but it won’t do you a lick of good if he gives you content that is rated College level when your main geographical area may only have some high school.  This goes back to knowing your consumer, and I mean really knowing them.

10.    TagLine
Well this seems appropriate right?  TagLine Media Group is all about the TagLine.  You have someone’s attention for approximately 3 seconds before they decide to move in or move on.  Don’t lose them before you can get your message out, create a TagLine that is unique, catchy and gives someone the desire to know more about your products or services.   Forget the old adage, curiosity killed the cat here…  and think…  curiosity catches the consumer!

TagLine Media Group is a full service advertising agency located in Tucson, Arizona.  We specialize in Website DesignBranding and Public Relations. 

Do you rank?

I get it…. Your business must be booming to the point that you’re turning people away at the door. That’s fine; then you do not need to read this. But if this is not the case then what are you waiting for? What reason do you have not to explore other methods of attracting business?

The World is online now, you should be too. Personally, I reserve the use of my phonebooks to start my fireplace in the winter, and it works great. However when I need to find contact info, I think I’ll walk over to my laptop, type my inquiry and have access to a world of information; including a map, directions, ratings and some colors that are easier on my eyes than that dirty yellow phonebook paper, all in about 9 seconds.

Search Engine Optimization or SEO for your web site is a technique employed by business owners that improves their online visibility and presence in organic search engine results. It takes into consideration what people are searching for and how search engines process this information.

The internet is a pretty big place, and odds are there are other people who do what you do. When you look for information on a search engine, how many pages do you go through before clicking on one, I would imagine not very many. Cue, SEO and how your business can end up on the first page when I search for your great service, the rest is up to you…

TagLine can help your web page reach the Tucson market and beyond with our amazing Search Engine Optimization ( SEO ) team.