Website Design and SEO, Best Friends Forever…

We know you’ll find a lot of choices while looking for a company to design your website.  And while many of these companies promote themselves as “the leader in their industry”, they really should be saying: “we’re a mediocre web design firm who will probably do an ok job getting you on the net.”

While there are definitely a few talented designers out there who can probably give you a pretty site, as the old saying goes: looks aren’t everything.

If someone can’t even find your site, then it really doesn’t matter how great it looks.  When you’re looking for a company, keep these few tips in mind:

1.  Find someone who will talk to you in language you understand. It’s your money, you should know what you’re purchasing.
2.  Ask them if they provide the fundamental set up for SEO (Search Engine Optimization) when constructing your site.
3.  Make sure they ask you the right questions:  Who is your target market?  What key actions would alert you that a person was ready to purchase your product or service?  (IE:  a broad search for window tint vs. a search for window tint that names a specific brand and also provides mobile installation in a specific zip code)
4.  How long will it take get your site online?   10 days, 20 days, 50 days? (No, I’m not kidding)
5.  Will they give you basic training on how to modify the back end?
6.  Who owns your url?
7.  Who is hosting the site?  If they host it, do they monitor the site for performance and provide backups?  And if so, do they charge extra for that?

These tips may not be everything you need to know…  but they’re a good start to making an informed decision.

TagLine Media Group is a full service marketing and adverting agency in Tucson, Arizona.

Check out our website designs and give us a call today: (520) 207-8910.

 

 

 

Facebook Business Timelines

I have heard many varying opinions on Facebook’s new Timeline.  But like it or not, it is here to stay.  Facebook is now rolling out their new Timeline for Business (“Like”) pages.  If you take them up on their early upgrade, you will not be able to go back to the current version, so take some time, take the tour, get your new banner ready before you make the change.

The new banner size is 815 X 315 so your current 270 X 720 will not work.  Make sure that your profile picture, which is what will show in the news feed when you post is something specific to your brand.  The positive side to this is if you do what we do and create custom banners for your clients for special sales and promotions, you won’t have to worry about your logo always being in the thumbnail.  A lot of business forget to adjust the thumbnail now, which doesn’t promote the entire branding concept.

The other down side to this is the loss of the ability to customize welcome pages or landing pages for fans that may are not already on your page.  Remember the “like” banners on those custom pages?

TagLine Media Group, a full service advertising agency located in Tucson, Arizona

TagLine Media Group

A thing of the past.

What will be interesting to see in the upcoming months is the adjustments these companies make to accommodate this change.  Even though I am reading many blogs out there that are indicating this not a very business friendly move on Facebook’s part, I think we all need to reserve our opinion until the next latest and greatest tweak that the net genesis’ come up with.  Who knows, it could rival sliced bread.

Individuals will also be able to message a page directly now.  A new feature that you can turn on or off as the administrator of a page.  This really is an independent decision based on the page.  And keep in mind, the more interaction you have on your wall, the more popular your page is in Facebook and the more likelihood it will be viewed.  So be careful with this option, it may be best to have your page members continue to post their questions.

I am also curious as to if or how this will impact the Facebook news feeds that are embedded on websites.  I will be keeping a close eye on this and trust for now, the beta testers have figured out exactly how to keep this seamless and not require a new script on the web page.

The deadline is March 30th and one thing I would highly recommend is that you change your page over yourself.  Don’t wait for the automatic update that Facebook will do.

TagLine Media Group is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

Some more Facebook Fun

Every now and then you just need to throw caution to the wind and do something fun.  Well today is that day!

Here is a great little program I found that will drive your friends crazy on Facebook.  “Flip”.

˙snʇɐʇs ɹnoʎ oʇuı ʇı ʇsɐd puɐ ʍolǝq xoq ǝɥʇ ɯoɹɟ ʇı ʎdoɔ ‘ʇxǝʇ ɹnoʎ uı ǝdʎʇ ʇsnɾ ‘ǝldɯıs s,ʇı

Enjoy!

http://www.revfad.com/flip.html

TagLine Media Group is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

TagLine’s Tip of the Day

Oops! Bad, bad SEO

I can’t remind you enough, when searching for someone to handle your Search Engine Optimization, make sure they understand how the new Google Panda works.

One way to do that is to do a company search. Chances are if your using someone for your SEO, they have optimized their own site in the internet. If you were to find an article searching for TagLine Media Group, in a site that you can list your properties on, that would be a Bad Bad SEO mistake.

It’s not just about the links anymore. It is about the relevance of the placement. So giving you that example, it would actually be a negative mark in the Organic Search Engine process.

There is software out there that will automatically submit your blogging articles to various sites and yes, they will be published, however Google has caught on to this and acted accordingly.

Search Engine Optimization is an art just as much as Website Design. It is a slow and steady process. And it should be. You as the consumer have every right to demand that when you type in a search phrase, your not getting cheated out of the best product available to you because someone paid to have a program submit their links.

TagLine Media Group is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations. 

We are here!

Website Design in Tucson – Tip of the Day

Get your website designed right here in Tucson with TagLine Media Group. 1665 N. Swan Road.How frustrating is it to go to a website and try to find contact information only to an e-form for you to fill out and then wonder if it was ever received?

As soon as your potential client becomes frustrated when they are trying to contact you, they will move on. Because chances are, you are not the only one out there that can give them what they are looking for.. on their terms.

Put your contact information on your web page.

An e-form is great to have, so long as it is not the ONLY thing you have.

TagLine Media Group is a full service advertising agency located in Tucson, Arizona.  We specialize in Website Design, Branding and Public Relations.