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Where are your customers when they’re not doing business with you? Chances are that you’ll find them browsing their inboxes. Far from being outdated in a world of social media and microblogging, email still reigns supreme when it comes to communication. Billions of emails are sent each day, and the majority of email users check their inboxes multiple times each day. From a marketing perspective, getting in front of an audience is half the battle, and since your customers are likely giving their attention to their emails, you should be making an appearance in their inboxes to stay on their radar.
Connecting with your customers via email has several benefits. This cost-effective form of marketing pays dividends for businesses and is an ideal way to bring your message to the right people. Email campaigns can help your business reach these goals:
Communicating with your customers by email also fosters a more personal connection with your business. This form of marketing feels more direct than other options, and helps to ensure that the name of your business stays fresh in customers’ minds.