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Social Media Marketing Tips for Your Business
Social media has become a pervasive part of modern life. Many people around the globe use it to connect with others, participate in wider conversations, and do business. The widespread popularity of social media has also made it an effective marketing tool for many businesses today since around 40% of internet customers use social media to learn more about businesses and goods. Businesses have adopted some key strategies to utilize social media for marketing effectively. Some of these strategies are highlighted below.
Identify Your Target Audience
Compiling data on existing customers is important to businesses. Marketers should draw trends from such data and determine which social media channels clients are likely to use. Once the right channel has been identified, businesses should direct their marketing efforts towards the social channel where their audience spends much of their time.
Create Giveaway Contests
Once the ideal social media channels have been identified, an easy way to grow your marketing audience is to create giveaway contests. Giveaways are one of the most effective ways to grow and engage a brand’s followers. Hosting giveaway competitions may help you create leads for your organization in the long term and raise brand recognition.
Incorporate Videos in Your Strategy
Videos are a fantastic way to get your message across. When contrasted with text and image-based posts, they are more engaging. Most individuals prefer to engage with brand videos over other types of social media posts. Videos may be used for everything from DIY tutorials to reviews and testimonials. Product review videos are especially effective in boosting your reputation by highlighting a customer’s perspective on your brand. The purchase decisions of the customer are also significantly influenced by such videos.
Be Creative with Memes
Memes are a social currency on social media networks that brands can exploit with proper timing and creativity. While memes have the potential to become viral and inject humor into a brand’s social media strategy, brands must be cautious about forcing their products into an existing meme. Also, memes should only be employed when a brand’s identity smoothly integrates with a meme’s main premise.
Social media can be utilized as a modern marketing tool with properly optimized strategies. By efficiently utilizing it, brands stand to gain tremendously. Do you require social media management services for your company? Contact us today to get your social media platforms expertly managed.
- Published in Social Media
Five Reasons Your Business Should Spend More on Digital Advertising
According to a Global Data Market Size report, it’s predicted that digital ad spending will increase to $375 billion by 2021. This shows that more and more businesses are realizing the value of digital advertising and working with a reputable advertising agency. Here are five top reasons why you should spend more on digital advertising.
Increase Your Mobile Engagement
Today, it’s no secret that the majority of consumers shop for services online. So if you want to attract more visitors to your site and generate more conversions and sales, you should spend more on mobile marketing. When you boost your mobile engagement, you have more customers clicking on your ads, and they’ll love the convenience of doing it from the comfort of wherever they are on their mobile devices.
Appeal to a Targeted Audience
When you spend more on digital advertising, you don’t have to worry about wasting your money on people who are not interested in your services. Instead, you can streamline your ads to reach the people who are most likely to buy into your offer. That way, you can realize better conversion rates and get a higher return on your investment.
Capitalize On Trends
These days, it pays to know what’s trending and what’s not. This allows you to capitalize on your customer’s peaked interest in a particular service or product. With digital advertising, you can quickly craft a tailored ad that allows you to capitalize on trends and increase sales.
Explore Multi-Channel Advertising
One other great thing about digital advertising is that it’s so versatile. You have the opportunity to market your business across so many channels, which, in turn, enables you to reach a wider audience. Besides capitalizing on multiple platforms, you can also experiment with multiple ad formats to discover what produces the best results.
Measure Results Easily
How do you know if digital advertising is worth investing in? That’s easy! All you have to do is measure the results to see what needs to be tweaked. By measuring KPIs, such as customer engagement and number of sales, you can create an effective and optimal digital marketing strategy that pays handsome rewards.
If you haven’t already increased your digital advertising budget, these reasons should motivate you to do so. To make the most of your investment, you should work with an experienced advertising agency that saves you time and money while delivering high-dollar results. Get in touch with us if you believe that partnering with digital marketing experts is the best thing for your bottom line!
Three Benefits SEO Can Give Your Small Business
SEO or Search Engine Optimization is the process of preparing content, especially so that it reaches more people on Google and other search engines. It involves writing and doing web design in a way that Google can easily understand so that it can categorize your website properly.
A search engine is a matchmaker between a person with a question and an answer online. When someone types in a question like “where is the closest pizza to me?”, they are showing intent. They are curious about pizza and they might even want to buy some. Google recognizes that many people perform similar searches, and goes looking for the best page to direct people to. SEO is about making that page your website.
SEO Brings Targeted Traffic to your Website
SEO brings more visitors to your website, but they are not total strangers. They are coming to you because they have a specific question or concern that Google told them you could answer. These are targeted readers who will be interested in what you have to say and may end up buying from you.
SEO Helps you Outrank your Competitors
Most people don’t look very far down on the results page when they do a Google search. It pays to be at the top. If your competitors are above you on Google’s search page for key terms, they will almost definitely get website visitors and more sales.
You can fight back with SEO and web design. Creating more SEO content teaches Google that you have these answers too, and you might even be more of an expert than your competitors. SEO experts can do a lot to push your website up in the rankings, above your competitors.
SEO Helps Local Marketing
People think of SEO and search as being global, but a huge number of searches every hour are extremely local in their search intent. Keywords like “Best Pizza in Newport, Maine” are only competitive between a few local businesses, not the entirety of the internet. That means they are attainable, especially if your competitors are sleeping on the potential that web design and SEO have to drive local foot traffic to businesses.
Search engine optimization is the best way to increase targeted traffic to your business and outrank your competitors. If you are a local company, it is especially important to show up for local searches.
- Published in SEO
Should You Incorporate More Videos into Your Business Strategy?
If you want to reach your target customer online, there is no better way to do it right now than through video. Humans naturally respond well to video. We read words written on a screen like we are opening up a book. We respond to a video of a human as though someone just entered the room and started talking to us. It affects people in a gut, human way that gets them to think about things more openly and intuitively.
In this article, we will look at some of the ways you can use video to grow your business, and why you should think about it.
Building an email list is essential to business success. Your list is your way of contacting your hardcore subscribers and fans, even if everything else goes down. However, keeping a list fresh and keeping people’s attention can be challenging. Embedding video in email is a non-intrusive way of offering additional, more in-depth content that is accessible with a click.
Website
Embedded video has been increasing conversion rates in website design and landing pages for years, but many entrepreneurs are just starting to wake up to this potential. An “explainer” video is typically a short, embedded video of a person speaking or an animation that walks the viewer through a concept or process that seems a little unintuitive. This works great for software businesses and those who struggle to explain themselves in text.
Reading an infographic just isn’t the same as having someone explain a concept to you face-to-face, in the simplest possible terms. These videos don’t need to be long or involve production-level cinematography. The point is just to convey information in a direct, human way. There are even more opportunities in website design to use embedded video to connect with viewers.
Shareable Video
One of the best things about creating short videos to promote your business is that people will share them, giving them more exposure. Although it is possible to share other content, like blog posts, it is just not as popular. Videos are shared 1,200% more than text and links combined.
Video can be difficult to make, but people love them. Video content is a growth multiplier that not enough businesses use.
- Published in Webdesign
