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Rebranding 101: How to Effectively Change Your Logo
Your logo plays a huge role in your marketing. With the right corporate logo design, customers can instantly form a connection with your brand that sticks in their minds for the long term. Conversely, an ineffective logo can make your company less memorable. If your current logo isn’t delivering the results you want and it’s time for a rebrand, you’ll need to put a lot of careful thought into your new design. Let’s take a look at some of the most important considerations to make when collaborating with marketing professionals to change your logo.
Decide Which Elements to Keep
Even if you aren’t currently reaching as wide of an audience as you’d like, you don’t want to alienate the loyal customers you have right now. As you reinvent your logo, it’s wise to keep certain design elements to offer a sense of familiarity to those who already know and love your business. Consider asking your marketing company to use the same color scheme or similar shapes to ensure your branding is still recognizable.
Consider Your Target Audience
One of the biggest factors in successful marketing is knowing your target demographic. Consider what your audience values and have your marketing company incorporate this into your corporate logo design. For example, if your company is beloved for its eco-friendliness, you may want to reflect this in the imagery you use.
Consider Your Competition
An effective logo should highlight what makes your company unique. You don’t want to blend in with other similar businesses in your area. Take a look at the logos your competitors use and make an active effort to create a logo that stands out against them.
Be Flexible
An important thing to keep in mind when it comes to branding is that nothing is permanent. There’s no law stating that the logo you choose now needs to be the one you use forever. If a logo simply doesn’t work for you a few months or years down the line, a good marketing company will be happy to help you rework it.
According to WordStream, the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Choosing the right professionals to assist your business with marketing helps ensure you have the tools you need to succeed. If you’re looking for a highly skilled marketing company to assist you with corporate logo design and more, contact Tagline Media today!
- Published in Design
5 Marketing Mistakes to Avoid Making
Marketing methods continue to evolve, making it necessary to have a solid strategy for success. However, it’s not just about what you do; it’s also about knowing the mistakes you must avoid. When you don’t make these five common mistakes, you’ll be more likely to see the outcome you want.
1. Avoiding Outsourcing
Some businesses attempt to do their marketing on their own. When it comes to developing an ad campaign or improving your SEO, working with a digital marketing firm drastically increases your likelihood of success. Marketing agencies specialize in this kind of work, and they’ll know the best tactics to utilize so you can achieve your goals.
2. Refusing Ad Campaigns
It’s essential to stand out in digital marketing; your company is far from the only one spending money on ads. In fact, according to SmallBizGenuis, digital ad spending is projected to reach $375 million by 2021. Some businesses may get discouraged and decide against having formal ad campaigns at all. However, there are ways to create an ad campaign that stands out against the competition. A digital marketing firm can assist you with this.
3. Neglecting Research
Research is a necessary component of marketing. You need to know your target audience to tailor your marketing efforts to them. Additionally, you must know your existing customers well to ensure they stay loyal to your brand. Going into a marketing plan with solid data will help ensure the best possible results.
4. Ignoring Mobile Users
Mobile optimization is no longer optional for businesses; it’s necessary for success. These days, more and more people are shopping, using social media, and doing other activities from a phone or a tablet. You need to invest in mobile optimization to reach the widest possible audience. Professionals can help you better target your marketing to mobile users.
5. Neglecting Content Quality
SEO is crucial, but it’s important to keep in mind that there’s an art to it. Many businesses simply cram keywords into web content and blogs and assume people will flock to their websites. Primary search engines like Google have caught on to this strategy and updated their algorithms accordingly. Now, helpful content matters more than anything else. It’s all about having the perfect balance of quality while utilizing the best SEO practices. This kind of work is best left to the experts.
Effective digital marketing should include a mobile-friendly site, high-ranking content, good SEO practices, research, strong website design, and more. Doing all of this can take a lot of work when you already have a business to manage. Instead of trying to do everything on your own, let Tagline Media Group help you succeed. Contact us today to learn more about our services.
- Published in SEO
5 Reasons to Use the Radio to Market Your Company
Do you think radio advertising is a thing of the past? If so, you couldn’t be more wrong. If you want to effectively promote your business in a creative way, it’s smart to hire an advertising firm that can help you make radio ads. Here are a few reasons why you should use the radio to market your company.
1. Several Niches
There are loads of radio channels on the air, including both FM and AM channels that cater to different demographics. Regardless of what your niche market is, you’re bound to find it on a local or national radio station.
2. Large Reach
Since radio is available around the world, using it for your marketing can have a bigger reach than you may anticipate. According to SmallBizGenuis, videos are shared 1,200% more than text and links combined. Audio is just as impactful when it comes to engaging people, as it’s much more attention-grabbing than having them read long blocks of text. Regardless of the size of your city or town, it likely has some radio stations that you can connect to, and many of these stations may also stream online to reach a wider demographic.
3. Audience Imagination
Radio ads encourage creativity. While some people may assume the lack of visuals will be a setback, this form of advertising plays into people’s imaginations in a unique way. With an engaging voice, a radio ad can make a huge impact by helping your audience form a clear visual in their minds.
4. Personality
While print advertising from a professional advertising firm can be highly effective, it doesn’t allow for the same personality that good audio does. With a radio ad, you can use all sorts of expressions and sound effects that you can’t use in print. Plus, if your audience forms a relationship with a radio DJ or show, you can more easily connect them to your products or services.
5. Budgeting
When it comes to your business’s marketing, it’s important to stay within your expected budget. The type of advertising format you use can affect just how far ahead you need to plan your spending. When you’re dealing with television or video ads, you have to set up production for weeks and sometimes months ahead of time. Radio ads require much less time to plan, which helps you avoid surprise expenses.
As you can see, radio advertising is a great way to reach your local or national community and encourage them to use your products or services. If you’re looking for a skilled advertising firm to assist you with this form of marketing, contact Tagline Media Group today!
- Published in Advertising
3 Ways to Use TikTok to Increase Your Business Reach
Social media is now a large part of almost every person’s life. According to Oberlo, 68% or two-thirds of American adults report that they use Facebook. Of course, Facebook is far from the only popular social media site. TikTok is one of the fastest-growing platforms, with more and more people using it every day. Utilizing TikTok is an excellent way to reach your desired market and help increase your business reach. Here are a few ways that you can use TikTok as part of your business’s marketing strategy.
1. Understand the Algorithm
Professional social media management services help companies understand and capture the power of the TikTok algorithm. By utilizing hashtags and understanding user interactions, you can get your information in front of the right users. When you’ve cracked the code of the algorithm, your posts will appear on the “For You” page of your target audience.
The algorithm is constantly changing, and what worked last month may not be effective anymore. Many business owners choose to have their digital marketing campaigns handled by outside teams, and this is a wise choice. Having a dedicated team to perform your social media management services allows you to experience better results and focus more on your business’s core functions.
2. Collaborate With Influencers
Collaboration with influencers is an effective way to get your content in front of the right people. There are influencers working in just about every industry and market segment. Finding the right influencer to collaborate with is step one in the process. It’s important to choose someone who projects the right image for your brand.
The larger the following of an influencer, the more expensive the collaboration will be. Depending on how niche your products or services are, it may be just as effective and less expensive to work with a smaller-name influencer. Social media management services can help you form the perfect partnership for your needs.
3. Utilize Location Information
Another key data point that’s used by the TikTok algorithm is location information. By including your business’s location in your content and hashtags, you’ll benefit from reaching potential customers in your local area. You’ll enjoy increased brand awareness and reach the folks most likely to do business with you. Understanding how to properly use captions and hashtags will help boost the effectiveness of your campaign.
Are you ready to increase your business reach but aren’t sure which approach to take? Tagline Media Group LLC is here to help. Our social media management services will help produce the results you want for your marketing campaign. Get in touch with us today to begin the conversation. We look forward to working with you!
- Published in Social Media
