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Understanding the Importance of Your Logo
Finding good logo design services is one of the most important things that you can do for your business. People remember things when they hear or see them numerous times, usually at a minimum of 10 times. The logo on your business is how people remember you. When they drive by, it’s how they see where you’re located, and it gets them thinking about you. It’s a form of marketing to the public, helping to make your business more memorable than your competitors.
Finding the right logo design services means that you’ll be able to put together the best possible logo that helps build up your business. Here are just a few of the ways that a great logo can help your business.
People Judge Books By Their Covers
We may be taught not to judge a book by its cover, but plenty of people still do. Your business’ logo is part of that cover that you’re showing the world. A well-produced and attention-grabbing logo is going to show customers that you’re a business that they can trust. A poorly done logo, on the other hand, can easily make customers think less of your business before they even go through the door. So, make sure that you find logo design services who are able to make sure you have a logo that customers love from the moment they see it.
It Gives Your Brand an Identity
One of the most important things to know about your logo is that it’s going to be associated with your brand going forward. In other words, it becomes part of brand identity. People will associate your business with that logo inherently. This is how people remember you, and from the colors to the tone of the logo, it says what your brand is all about.
Customers Will Think Something Is Wrong if You Don’t Have One
This may sound obvious, but almost every business has a logo. Even small businesses that don’t have highly recognizable logos, have some form of logo. So, if you choose to move forward as a business without one, the average customer is going to think something is wrong with your business. They could think anything from that you might overlook details, or you simply don’t care enough about the details if you don’t have a logo. They certainly will feel odd about your business, as they won’t have an image to hold onto in their heads for you.
Ready to design your perfect logo? Reach out to us today to learn more about our logo design services.
- Published in Design
Telltale Signs Your Website Needs a Redesign
Some sites look and function great, and some have serious problems that need to be addressed. If you aren’t getting the traffic that you expect for your website, it may be time to redesign the site.
Its Design Is Overly Complicated
The days for overly complicated websites are over now that people prioritize a site that loads quickly and is easy to navigate. Even site menus have become simple, consisting of just a few horizontal lines, also known as the hamburger menu. If your site is overly complicated, you need a website design agency ASAP.
It’s in Flash
If your site was created with Flash, it’s outdated. Flash lags and makes it harder to edit your site. It also makes it hard to optimize your site for search engines. People search with words, and they won’t be searching for pictures of your content. Each day, there are 3.5 billion searches on Google alone. You need to be able to get some of that traffic, and that will happen through text on your site. A website design agency can redesign it to be more practical.
You Aren’t Getting Search Engine Traffic
When you check your analytics, some of your site’s traffic will come through links on other sites, some of it will come from the address typed in directly, and some of it should be coming from search engines. If it isn’t, something is severely wrong with your website. It is likely to be poor content that is not ranking well with search engine crawlers. The pages may be too short or simply not right for the subject matter. Often, the design includes nothing but gray boxes of text without other media being used. You may need to replace the pages on your site with content that uses SEO strategies to drive more traffic to the site as well as features like pictures and video.
It Doesn’t Have Mobile Optimization
These days, a huge percentage of online searches are conducted on mobile devices. If your site isn’t optimized for this traffic, it won’t work well for those on phones and tablets. This is no way to run a modern website. If your site isn’t optimized for this traffic, it needs a redesign right away from a website design agency. Having it poorly optimized is also one of the criteria that search engines use for ranking a site. No optimization means a poorer ranking.
- Published in Webdesign
Web Design Mistakes That Could Drive Your Customers Away
Websites are usually the first thing a potential customer finds about your business. In fact, there are 3.5 billion daily searches on Google alone. If your business doesn’t have a website, then you are not being seen. And if your website is designed poorly, you could end up driving away potential customers There are a number of poor web design pitfalls that could be impacting your business. Here are just a few mistakes you’ll want to avoid.
Your Website Isn’t Mobile-Friendly
Sure, your website looks amazing when on a laptop screen, but does it look as good on a phone or tablet? Since most people actually prefer to use their smartphones when browsing the web, your website needs to wow people when they see it on their phone screen. If navigation buttons are difficult to use or a “sign up” pop-up window immediately comes up that blocks the entire screen, a customer is likely to leave your website and will forget about your business. Your web design needs to be easy to navigate on mobile devices — especially because Google will be more likely to reward mobile-friendly sites in search results!
Your Website is Hard to Navigate
Every extra click to find information on your website will drive a customer away. If your customers are clicking through three different menus in order to find your contact form, they will leave your website. Good web designers will create an intuitive navigation system that makes it easy for your customers to find your mission or about us page, your products or services page, and the contact button. Having simple drop-downs and easy navigation can really help break up content-heavy web design. Prioritizing easy navigation can make customers want to stay on your page and explore your business.
Your Website is Not Welcoming
Your website is your digital reception area, so you want your customers to come in feeling welcomed. We all have been in shops that made us feel like we weren’t wanted; bad web design can do that digitally to your customers. You may really want your main landing page to be an essay on who you are and your mission, but a wall of text is just like that unwelcoming shop. Instead, a short blurb about your company with an “about us” page will make people want to spend time on your site, just like an inviting store makes you want to stay there and browse. Make sure that the aesthetic elements of your website are inviting and true to your brand.
Of course, there are a number of other mistakes you might be making with your web design. In order to avoid all of them, you’ll want to work with a professional web design team. For more information, please get in touch with us today.
- Published in Webdesign
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