Thanks to the pandemic, we’re embracing digital solutions even more than before. If you have a shop, product, or brand, this is great news because you know exactly where to focus your efforts: online! Since customers remember things they see or hear a minimum of 10 times, memorable branding is a big deal.
Branding trends are also constantly changing. What was trendy a few years ago may now be stale. To keep you informed and on top of the game, here’s what’s “in” this year.
Expressionist Brand Colors
Traditionally, brands were advised to use simple and consistent color schemes to make their logos more memorable. However, this limits your ability to express yourself fully with color. Corporate logo design can work amazingly well alongside unconventional and intense color schemes that make an impact on everyone who encounters them. Making an impact is the name of the game, so don’t be afraid to go bold if it aligns with your brand.
Quirky Corporate Logo Design
If your brand targets younger markets who will be drawn to whimsical, cute, and funny more than they will be to something stern and mainstream, it makes sense to incorporate this trend into your corporate logo design. All art styles can be used to this end, but hand-drawn illustrations are a popular choice.
Faces and Humanization
People love to see faces — especially ones with a personality to them. If you can add a face to your brand, you ought to do it. Faces humanize a brand effectively in a way that other types of graphics can’t capture. Illustrated depictions of real people create endless opportunities for different artistic styles and tones, offering a lot more control over the final look.
Younger demographics like Millennials and Gen Z want to support brands that get involved in social justice issues. Taking a stand against one or more of the many evils going on in the world will add points to your brand; in the eyes of these customers, having an unclear or complete lack of stance will put you on the wrong side of history. Whether economical, societal, or environmental, taking a stance that aligns with the values of your target market is important. Don’t forget to express these values in your corporate logo design and overall branding!
Using patterns as an extension of your brand is a major trend we’re seeing in 2021. While patterns cannot replace corporate logo design, they make your brand more immersive for people. The geometric shape you pick may have a pattern that mimics an element from your logo, blending the two seamlessly.
The human side of branding is important now more than ever. Make sure to personalize and connect with your client base whenever they interact with your brand. For more information on how to improve your corporate logo design to align with 2021 trends, please contact us today.
Small business owners and professional graphic designers understand the benefits of having a great logo design. Your logo represents the face of your company. It makes your business recognizable almost instantaneously. It also acts as a mark of authenticity for your products or services.
The right logo design for small businesses can help create a brand identity that consumers can relate to in your niche market. Here are several tips to help you create an effective business logo for your company.
1. Know Your Brand
The ideal logo design for small businesses lies within matching your brand details. Your designer will need to be aware of your brand’s personality. Your industry, business model, and brand personality may have a huge effect on the logo design you pick. Prepare a detailed debrief for your graphic designers, outlining your company’s name, details of products or services you offer, color preferences, typefaces, and images. You may need to find a source for Tucson logo design that reflects the nature of your business.
2. Understand Your Target Audience
Your logo design needs to create a lasting impression on your target audience and the general market. Logo design for small businesses functions by captivating consumers until the image is synonymous with your specific product or service. Having insight into your ideal customer can help you create an accurate target audience profile. In Tucson, professional logo designers can then come up with precise typeface, colors, shapes, and images to match your ideal client.
3. Carefully Select Colors and Fonts
An effective logo design for small businesses passes on the brand message by using the relevant colors. Around 84.7% of consumers cite color as the primary reason why they bought a particular product. Additionally, 80% think that color increases brand recognition. Understanding the psychology of color may help you set the right tone and mood for your brand image.
Typography is another critical element in logo design. It not only communicates your brand name but also its personality. There are hundreds of fonts available. The fonts you use for your logo should not sway too far from those on your website design to create consistency in your brand message. Of course, the font you choose should be easy to read!
4. Keep It Simple
You could spend months nitpicking every aspect of the proposed logo design. Your viewers or target audience should get the message at first glance of your logo. Remember, mashing up too many confusing colors, shapes, or fonts can send a diluted message to the viewers. A simple design is also a memorable design. The simplicity in the logo design for small businesses goes a long way in establishing brand identity. Don’t make the customer work too hard to understand or relate to your logo. While you might know about all the work that went into the design process, that won’t matter much to your customer.
5. Hire Professional Logo Design Services
With so many options for online logo generation, it can be tempting to handle the design alone. This can be a huge mistake for your business, especially if you have no background in graphic design or advertising. Outsourcing to professional graphic designers enables you to tap into an individual’s skills, experience, and expertise with established design platforms. Check out their designer portfolio. Can you resonate with their work? Read through the reviews from past clients and pick a designer with a great reputation and with the experience necessary to support you.
Finding the right logo design for small businesses is key to the success of most startups. Evaluate a designer’s portfolio before deciding and make sure they understand your brand through and through. Are you looking for logo design Services in Tucson? Schedule a design consultation with us today or contact us to learn more.