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Social media is a crucial marketing tool for every brand that wants to stay relevant and visible. According to business2community, there are over 2.1 billion active accounts on social networking sites like Twitter and Facebook. You’re passing up a massive opportunity if you’re not using social media management services as part of your marketing strategy. Here are five social media apps recommended by social media management services that you should use to promote your business.

1. Facebook

With over two billion users, this platform is the most widely used social network on the planet. Facebook’s advertising platform can be tailored to target specific audiences, making it excellent for lead generation. Facebook is also great for establishing relationships, showcasing the human side of your brand, and converting leads into devoted followers and clients.

2. Twitter

Almost every big brand in the world has a Twitter account. Twitter provides its users with a constant feed of news and fresh content from across the Internet. This social network may not have the same diverse user base as Facebook, but it is undoubtedly one of the most accessible.

However, Twitter is known for limiting users to messages of 280 characters or less. So, you have to be brief, engaging, and informative in one tweet, which can be challenging. However, if done well, users may favor or retweet what you’ve written, allowing you to reach a larger audience.

3. YouTube

YouTube boasts over 2 billion active users, with 74% of American adults using it to watch videos. It is the second-most frequented website behind Google. Video is the primary type of content favored by YouTubers. Since 70% of YouTube users purchase after seeing an advertisement, paid YouTube advertising is also worth looking into.

4. Instagram

Instagram receives over 1.2 billion active users, with 500 million watching Instagram stories daily. Instagram has seen a considerable increase in live video use, much like Facebook, especially during the Covid-19 pandemic. With the introduction of Instagram Shops, monetizing the platform through in-app transactions is more effortless than forcing customers to visit a landing page or website. A shopping tab (similar to the explore tab) will soon be introduced to make one-click purchases easy for customers.

5. LinkedIn

LinkedIn is the most professional social network in the social media market. It has an extensive professional network of employees, decision-makers, and influencers, making it far more formal than other social media sites. For this reason, its users react to B2B material more favorably than B2C content. Firms that target businesses as clients succeed more than businesses that target consumers directly.

According to the digital marketing institute, 88% of marketers claim that social media has improved their visibility, while 77% claim it has increased their traffic. Consider working with social media management services to take the load off your hands. Call Tagline Media Group today to book a consultation!

logo design

How attractive does your business logo look on your products and advertisements? Are you stuck with it just because it took you lots of time and money to create? You should never keep a bad logo. The best you can do if you’re not sure that your logo is doing you justice is to hire an agency that can provide a non-biased response to your branding. They will tell you if there is any room for improvement. Here’re a few questions you should ask yourself about your brand or logo design and how it can make or break your business.

 

1. Is the Logo Design a Good Representative of Your Brand?

Your logo is one of the most important parts of your branding. However, it’s not all of it. Apart from that logo, there are lots of other things that make up your brand. For instance, most brands have a theme, color palette, and fonts that they stick to. Your logo should easily blend into these other things. It should also represent what your service or product is about. A cohesive appearance attracts clients and creates a smoother experience for your audience. Having a logo that’s divorced from the rest of your brand can chase clients away.

 

2. Is the Logo Design Simple Enough?

With logos, simplicity is the name of the game. Bombarding your logo with lots of features can work against you. This will confuse the customer, and it can make it difficult for them to feel drawn to your brand. As such, you need to take a minimalist approach to logo design. This should also be the case with brand voice and the overall business approach. A good logo design will help you create a clean cut concise-looking brand image your audience will find attractive. People tend to run away from complicated things. According to FinancesOnline, 95% of the top 100 brands only use one or two colors on their logo to keep things simple.

 

3. How Does a Good Logo Help Your Brand?

A great logo can attract and keep loyal customers. It will help build trust with your audience. Before potential buyers visit your website or walk into your shop, they will have taken the time to create the first impression of you and your business. Your logo contributes a lot to this. If you have a professional design and clean-cut logo, you will more likely come across as very professional to your potential customers.

 

Your logo is the center of your branding. People may not remember much about you, but you should have a logo that’s recognizable. If you need help, our logo design team can help you create your dream brand from scratch. Get in touch with us today to learn more about marketing techniques and design and a lot more if you jump on board with our proposals.

web design

When it comes to web design, there are many things to keep in mind to create a successful website. There are also a few things that you should avoid. In this article, we will discuss some of the things to avoid when designing your website. By following these simple tips, you can create a website that will impress your visitors.

1. Hidden Navigation

One of the biggest mistakes you can make when designing your website is making your website difficult to navigate. If your visitors can’t find what they are looking for, you may miss out on converting them into a client. Be sure to keep your navigation easy to use and easy to find.

2. Too Much Text

Another mistake you can make when designing your website is to include too much text on your pages. While providing your visitors with information is important, you don’t want to overwhelm them with text. Try to keep your pages concise and easy to read. This does not mean that you should skimp on content, make sure that the content you do include is well written and informative. Another common mistake is to use too many colors or fonts on your website. This can make your site look cluttered and can be distracting for visitors. Stick to a limited color palette and a few fonts to keep your site looking clean and professional.

3. Irrelevant Images

Another mistake to avoid is using irrelevant or unprofessional images on your website. Remember that the images you choose should support the text on your pages and add to the overall message you are trying to communicate. Avoid using generic stock photos whenever possible; instead, try to use original photos or images that are relevant to your business or website.

4. Lack of Contact Information

Even with the best website design, if you don’t include your contact information, visitors will have a hard time getting in touch with you. Make sure to include your email address, phone number, and physical address on your website so visitors can easily get in touch with you. To make this info easy to find, you can either include it in the header or footer of your website or create a dedicated contact page.

According to WordStream, budget spending on digital marketing increased by 14% between 2020 and 2021. This goes to show just how important it is for businesses to have an online presence. If you’re thinking about designing a website for your business, avoid making these common mistakes. By taking the time to create a well-designed website, you’ll be able to attract more visitors and customers. Ultimately, that’s what it’s all about.

Do you need help with your website design? Call us today, and we’ll be happy to help you create a website that looks great and is easy to use.

advertising agency

Anyone who has ever watched a TV commercial or flipped through a magazine knows that advertising is everywhere. With the rise of social media, businesses have more opportunities than ever to promote their products and services. But with so many advertising agencies out there, how can you know which one is right for your business? Here are five things to look for when choosing an advertising agency.

1. Understanding Your Target Audience

First, make sure the agency has a solid understanding of your business and your target audience. After all, what’s the point of spending money on advertising if it’s not reaching the right people? The agency should be able to provide you with detailed demographics and psychographics of your ideal customer. And they should also be able to tell you what kind of media your target audience consumes most. This information will help them create an advertising campaign that’s tailored to reach your specific customers. If the agency doesn’t understand your target audience well, move on to the next one.

2. Credibility and Experience

Next, check out the agency’s credentials and experience. How long have they been in business? Do they have any awards or recognition? What kind of clients do they usually work with? The more experience an agency has, the better. And if they have experience working with businesses in your industry, that’s even better. You can also ask for case studies or testimonials from past clients to get an idea of their results.

3. Creative Ideas

When it comes to advertising, creativity is key. You want an agency that will come up with fresh, innovative ideas that will capture attention and get results. Ask the agency for examples of their work and see if their style aligns with your vision. If you like what you see, ask them about the creative process and how they come up with ideas. This will give you a good idea of whether or not they’re a good fit for your business.

4. Clear Communication

Advertising can be complex, so you want an agency that can communicate clearly. They should be able to explain their ideas in simple terms and answer any questions you have. If they cannot do this, it could be a sign that they’re not the right fit for you.

5. Reputation

According to Word Stream, 93% of consumers read online reviews before making a purchase. One of the reasons for this is that people have realized that another person’s experience can be a good way to gauge whether or not a business is reputable. The same goes for choosing an advertising agency. Make sure you read online reviews and check out their social media accounts to get an idea of what other people are saying about them. If the reviews are mostly positive, that’s a good sign. But if you see a lot of negative reviews, it might be best to steer clear.

Choosing an advertising agency can be a daunting task. But if you keep these five things in mind, you’ll be able to find the right fit for your business. Once you do, you’ll be on your way to creating a successful advertising campaign that gets results. Call Tagline Media Group today to get started with our reliable marketing services!

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