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Why You Should Invest in TV Advertising
For some, television is a form of entertainment. For others, it’s a way of information. For the rest, it’s a source of revenue. Television advertising is one of the most effective ways to advertise your products and services. According to MarketShareResearch, TV advertising has the maximum probability of achieving key performance indicators. It’s also true that according to our internal resources, customers tend to recall information about sight or sound if they’ve been exposed to it at least 10 times. Here’s why you should consider advertising on TV if you’re looking to expand your business’s reach.
Larger Screen
When you’re proud of your products or services, it’s important to show them off. TV advertising helps you establish a connection through a bigger screen by snapping customers’ attention right to your brand. Even a single gaze can be sufficient for them to remember your business.
Hard to Miss
TV ads are hard to ignore. There are no ad blockers and no products competing for attention. As a result, this form of advertising makes its way into people’s memories. This could be a great way to creatively showcase your products and make an impact.
Helps Build Larger Audiences
The biggest perk of TV advertising is that it can reach a large number of people at the same time. Online ads are targeted toward people who already show interest in a subject, whereas TV ads have a greater potential to reach people who are completely unfamiliar with your products or services. By putting your business out there, the probability of gaining more customers is higher.
Increased ROI
As a result of the perks described above, the return on investment (ROI) businesses typically gain from TV ads tends to be higher than that of other forms of advertisement. Hiring an advertising firm to help you promote your brand on TV can have a profound effect on your profits, meaning your money will be well spent.
TV advertising is an underutilized resource that can offer many benefits for your business. If you’re looking for ways to attract new customers, now’s the time to get in touch with an advertising firm. Contact Tagline Media Group today to learn more about how our TV advertising services can help you.
- Published in Advertising
3 Benefits of a Strong Email Marketing Strategy
The internet has changed the way that companies market themselves in the modern era. According to WordStream, it’s estimated that 72% of the average company’s overall marketing budget is put toward digital marketing channels, including email marketing. If you’re looking to spread awareness of your company with the help of a digital marketing firm, you may be wondering why it’s in your best interest to focus on emails. Read on to learn about three benefits of a strong email marketing strategy.
Reminds Customers About Your Brand
One of the advantages associated with a strong email marketing strategy is that you can put your business’s name or products in front of interested parties who may become new customers. This helps to remind them about your brand and its benefits. For example, think about the emails you receive on a daily basis. Chances are, you get several emails from companies that you’ve done business with in the past. These emails can remind you about the businesses again, enticing you to purchase from them or schedule a service.
Helps Increase Leads or Sales
Another benefit of a strong email marketing strategy is that it can help increase leads or sales. Email marketing can help you sell specific items featured in an email, or it can help you to create more leads that may ultimately increase sales down the road. With the right strategy, you can significantly increase your profits.
Helps Form Stronger Bonds With Customers
As a business, it’s important to know your target audience well. Email marketing provides opportunities for direct communication with your customers, making it easier to get inside their heads and form future plans around their preferences. For example, you can send out surveys to ask about which upcoming products or services would interest your customers the most.
There are many benefits to running an email marketing campaign, and you can maximize those benefits by ensuring you have a strong strategy. One of the best ways to achieve this goal is to hire a digital marketing firm to assist you. Tagline Media Group can help ensure your email marketing delivers the results you need. Contact us today to learn more about our digital marketing services. We look forward to helping you spread awareness of your brand!
- Published in SEO
The Impact of Color on Your Website’s Design
One simple and impactful change you can make to your web design is adding color. Color is a powerful psychological component to influence your brand, promote sales, and make your page navigation more user-friendly. Whether you have an existing web page or want to create a new one, consider how color can have a dramatic impact.
Color Has Meaning
Color has a powerful psychological effect to it. We naturally associate certain colors with particular feelings, and these can impact your web design. For example, you might choose a blue color for your product or service that helps people calm down or green colors if you sell health and wellness products. Black is associated with formality, while pink is perfect for children’s websites, promoting women, or a web design for sweet treats.
Less is More
Remember not to make it over the top when creating your web design. Clean, simplistic designs are modern and can be more impactful. Some of the most effective websites use just the right amount of color to convey their message. One of the most impactful parts of your website design is the logo; the best brands only use a few colors. According to FinancesOnline, 95% of the highest-rated brands have only one or two colors in their logos.
Think About Your Industry
It’s important to consider your industry when crafting your website design. Some colors are more advantageous for drawing potential clients, while some can send them running to the hills. Blue is commonly used for healthcare, technology, medicine, and science. Green is great for human resources, finance, recruitment, and ecology. Black is commonly used for construction, fashion, and merchandising. Red is common for automotive, food, retail, and dating. Orange is perfect for fitness (think Orange Theory). While you can choose colors as you wish, there are certain trends for a reason. You’ll want to convey a strong message to draw as many visitors to your site as possible.
Color has a dramatic impact on any web design. From auto mechanics to ice cream, color can take your website from average to elite. Check out our website to learn more about how you can improve your website design! If you have any other marketing questions or are ready to get started with a highly-rated advertising agency, reach out to our team at Tagline Media Group today.
- Published in Webdesign
How Local SEO Can Generate Interest in Your Business
Search engine optimization, or SEO, is a powerful marketing tool for businesses. According to Internet Live Stats, Google gets over 3.5 billion searches daily. Working with a digital marketing agency to strengthen your SEO techniques is an effective way to build interest in your business.
A Strong Online Presence Will Boost Your Visibility
People search for options online when they want to find a business or service. That’s why ensuring that your business appears in relevant local search results is crucial. Local SEO can increase awareness of your brand and help you connect with a wider range of potential customers.
It’s Targeted Marketing
When advertising your business, it’s essential to reach people who could become customers in the future. By focusing on local SEO, you can ensure your business is visible to people near you. From taking the time to claim your Google My Business Listing to using location-based keywords, the proper marketing techniques will make it easier for people in your area to find your business.
Local SEO Can Build Consumer Trust
A psychological concept called the mere exposure effect states that people have more positive feelings towards things they’re familiar with. If you work with a digital marketing agency to improve the local search rankings for your business, people near you will see your business more frequently. Over time, this will help you build credibility and earn the trust of potential customers.
It Gives You an Edge Over the Competition
All businesses have competitors, but if your company has a more substantial online presence than the competition, that search traffic is more likely to result in future sales. In addition to building an appealing business website, you can create helpful online content to help your business stand out. For example, you could make online blog posts that provide useful information or answer common questions.
It Can Lead to Continuous Growth
The best thing about investing in local SEO is that it leads to long-term results. Not only will you attract interest from people currently looking for businesses like yours, but your efforts will catch the attention of future customers as well, leading to long-term growth. As you draw in more customers, your business prospects will continue to increase.
Local SEO should majorly influence any internet marketing strategy. Mastering SEO can be challenging, but with assistance from a digital marketing agency, you can find methods that work for your business. Contact Tagline Media Group LLC if you need professional SEO services!
- Published in SEO
