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3 Benefits of a Strong Email Marketing Strategy
The internet has changed the way that companies market themselves in the modern era. According to WordStream, it’s estimated that 72% of the average company’s overall marketing budget is put toward digital marketing channels, including email marketing. If you’re looking to spread awareness of your company with the help of a digital marketing firm, you may be wondering why it’s in your best interest to focus on emails. Read on to learn about three benefits of a strong email marketing strategy.
Reminds Customers About Your Brand
One of the advantages associated with a strong email marketing strategy is that you can put your business’s name or products in front of interested parties who may become new customers. This helps to remind them about your brand and its benefits. For example, think about the emails you receive on a daily basis. Chances are, you get several emails from companies that you’ve done business with in the past. These emails can remind you about the businesses again, enticing you to purchase from them or schedule a service.
Helps Increase Leads or Sales
Another benefit of a strong email marketing strategy is that it can help increase leads or sales. Email marketing can help you sell specific items featured in an email, or it can help you to create more leads that may ultimately increase sales down the road. With the right strategy, you can significantly increase your profits.
Helps Form Stronger Bonds With Customers
As a business, it’s important to know your target audience well. Email marketing provides opportunities for direct communication with your customers, making it easier to get inside their heads and form future plans around their preferences. For example, you can send out surveys to ask about which upcoming products or services would interest your customers the most.
There are many benefits to running an email marketing campaign, and you can maximize those benefits by ensuring you have a strong strategy. One of the best ways to achieve this goal is to hire a digital marketing firm to assist you. Tagline Media Group can help ensure your email marketing delivers the results you need. Contact us today to learn more about our digital marketing services. We look forward to helping you spread awareness of your brand!
- Published in SEO
The Impact of Color on Your Website’s Design
One simple and impactful change you can make to your web design is adding color. Color is a powerful psychological component to influence your brand, promote sales, and make your page navigation more user-friendly. Whether you have an existing web page or want to create a new one, consider how color can have a dramatic impact.
Color Has Meaning
Color has a powerful psychological effect to it. We naturally associate certain colors with particular feelings, and these can impact your web design. For example, you might choose a blue color for your product or service that helps people calm down or green colors if you sell health and wellness products. Black is associated with formality, while pink is perfect for children’s websites, promoting women, or a web design for sweet treats.
Less is More
Remember not to make it over the top when creating your web design. Clean, simplistic designs are modern and can be more impactful. Some of the most effective websites use just the right amount of color to convey their message. One of the most impactful parts of your website design is the logo; the best brands only use a few colors. According to FinancesOnline, 95% of the highest-rated brands have only one or two colors in their logos.
Think About Your Industry
It’s important to consider your industry when crafting your website design. Some colors are more advantageous for drawing potential clients, while some can send them running to the hills. Blue is commonly used for healthcare, technology, medicine, and science. Green is great for human resources, finance, recruitment, and ecology. Black is commonly used for construction, fashion, and merchandising. Red is common for automotive, food, retail, and dating. Orange is perfect for fitness (think Orange Theory). While you can choose colors as you wish, there are certain trends for a reason. You’ll want to convey a strong message to draw as many visitors to your site as possible.
Color has a dramatic impact on any web design. From auto mechanics to ice cream, color can take your website from average to elite. Check out our website to learn more about how you can improve your website design! If you have any other marketing questions or are ready to get started with a highly-rated advertising agency, reach out to our team at Tagline Media Group today.
- Published in Webdesign
How Local SEO Can Generate Interest in Your Business
Search engine optimization, or SEO, is a powerful marketing tool for businesses. According to Internet Live Stats, Google gets over 3.5 billion searches daily. Working with a digital marketing agency to strengthen your SEO techniques is an effective way to build interest in your business.
A Strong Online Presence Will Boost Your Visibility
People search for options online when they want to find a business or service. That’s why ensuring that your business appears in relevant local search results is crucial. Local SEO can increase awareness of your brand and help you connect with a wider range of potential customers.
It’s Targeted Marketing
When advertising your business, it’s essential to reach people who could become customers in the future. By focusing on local SEO, you can ensure your business is visible to people near you. From taking the time to claim your Google My Business Listing to using location-based keywords, the proper marketing techniques will make it easier for people in your area to find your business.
Local SEO Can Build Consumer Trust
A psychological concept called the mere exposure effect states that people have more positive feelings towards things they’re familiar with. If you work with a digital marketing agency to improve the local search rankings for your business, people near you will see your business more frequently. Over time, this will help you build credibility and earn the trust of potential customers.
It Gives You an Edge Over the Competition
All businesses have competitors, but if your company has a more substantial online presence than the competition, that search traffic is more likely to result in future sales. In addition to building an appealing business website, you can create helpful online content to help your business stand out. For example, you could make online blog posts that provide useful information or answer common questions.
It Can Lead to Continuous Growth
The best thing about investing in local SEO is that it leads to long-term results. Not only will you attract interest from people currently looking for businesses like yours, but your efforts will catch the attention of future customers as well, leading to long-term growth. As you draw in more customers, your business prospects will continue to increase.
Local SEO should majorly influence any internet marketing strategy. Mastering SEO can be challenging, but with assistance from a digital marketing agency, you can find methods that work for your business. Contact Tagline Media Group LLC if you need professional SEO services!
- Published in SEO
5 Pages Every Business’s Website Should Have
When customers go to the internet to search for a business, about 90% of them haven’t yet made up their minds about it. That means that the site they find will have a huge impact on whether people do business with your company or not. This makes it important for your website design to be intuitive and helpful and to answer the questions customers may have. There are certain pages that should be on virtually every company’s website and here are five examples!
1. Homepage
Not all of your pages can be specialty pages. There should also be a comprehensive homepage that ties the whole site together. It should have a main menu on it that directs customers to the various pages that the site contains. The homepage often has a mission statement or another description of what the business does and why they should choose it.
2. About Page
This is often a page that visitors go to in order to learn about the company. These pages often have pictures and short bios of key figures in the business as well as a succinct history of the company. There should be a few pictures of the business if it’s a brick-and-mortar one.
3. Product or Service Page
Whether you offer products or services, there should be a page that tells customers what they are and why they’re good. This doesn’t have to be a long page, but many companies do make these pages long to give plenty of details about how their products and services are better than the competition. The website design should be a great design that uses both text and photos to appeal to potential customers.
4. Blog Page
It’s always helpful for a business website to have a blog, and they need to have a blog page that displays it. A blog is good for SEO, and it can answer a lot of questions from customers. It’s a chance to explore many different subjects related to your business and what it has to offer.
5. Privacy Policy Page
These days, people are more concerned than ever about their privacy. There are a number of laws out there regarding privacy and what you can use contact information for. The privacy policy page of the website design should let people know what you do to protect their privacy and what you use customer information for. It may also need certain disclaimers about information use.
Advertising and web design should be in the hands of experts for the best results. Contact us to handle yours and bring you more customers.
- Published in Webdesign
