Websites are usually the first thing a potential customer finds about your business. In fact, there are 3.5 billion daily searches on Google alone. If your business doesn’t have a website, then you are not being seen. And if your website is designed poorly, you could end up driving away potential customers There are a number of poor web design pitfalls that could be impacting your business. Here are just a few mistakes you’ll want to avoid.
Your Website Isn’t Mobile-Friendly
Sure, your website looks amazing when on a laptop screen, but does it look as good on a phone or tablet? Since most people actually prefer to use their smartphones when browsing the web, your website needs to wow people when they see it on their phone screen. If navigation buttons are difficult to use or a “sign up” pop-up window immediately comes up that blocks the entire screen, a customer is likely to leave your website and will forget about your business. Your web design needs to be easy to navigate on mobile devices — especially because Google will be more likely to reward mobile-friendly sites in search results!
Your Website is Hard to Navigate
Every extra click to find information on your website will drive a customer away. If your customers are clicking through three different menus in order to find your contact form, they will leave your website. Good web designers will create an intuitive navigation system that makes it easy for your customers to find your mission or about us page, your products or services page, and the contact button. Having simple drop-downs and easy navigation can really help break up content-heavy web design. Prioritizing easy navigation can make customers want to stay on your page and explore your business.
Your Website is Not Welcoming
Your website is your digital reception area, so you want your customers to come in feeling welcomed. We all have been in shops that made us feel like we weren’t wanted; bad web design can do that digitally to your customers. You may really want your main landing page to be an essay on who you are and your mission, but a wall of text is just like that unwelcoming shop. Instead, a short blurb about your company with an “about us” page will make people want to spend time on your site, just like an inviting store makes you want to stay there and browse. Make sure that the aesthetic elements of your website are inviting and true to your brand.
Of course, there are a number of other mistakes you might be making with your web design. In order to avoid all of them, you’ll want to work with a professional web design team. For more information, please get in touch with us today.