Thanks to the pandemic, we’re embracing digital solutions even more than before. If you have a shop, product, or brand, this is great news because you know exactly where to focus your efforts: online! Since customers remember things they see or hear a minimum of 10 times, memorable branding is a big deal.
Branding trends are also constantly changing. What was trendy a few years ago may now be stale. To keep you informed and on top of the game, here’s what’s “in” this year.
Expressionist Brand Colors
Traditionally, brands were advised to use simple and consistent color schemes to make their logos more memorable. However, this limits your ability to express yourself fully with color. Corporate logo design can work amazingly well alongside unconventional and intense color schemes that make an impact on everyone who encounters them. Making an impact is the name of the game, so don’t be afraid to go bold if it aligns with your brand.
Quirky Corporate Logo Design
If your brand targets younger markets who will be drawn to whimsical, cute, and funny more than they will be to something stern and mainstream, it makes sense to incorporate this trend into your corporate logo design. All art styles can be used to this end, but hand-drawn illustrations are a popular choice.
Faces and Humanization
People love to see faces — especially ones with a personality to them. If you can add a face to your brand, you ought to do it. Faces humanize a brand effectively in a way that other types of graphics can’t capture. Illustrated depictions of real people create endless opportunities for different artistic styles and tones, offering a lot more control over the final look.
Younger demographics like Millennials and Gen Z want to support brands that get involved in social justice issues. Taking a stand against one or more of the many evils going on in the world will add points to your brand; in the eyes of these customers, having an unclear or complete lack of stance will put you on the wrong side of history. Whether economical, societal, or environmental, taking a stance that aligns with the values of your target market is important. Don’t forget to express these values in your corporate logo design and overall branding!
Using patterns as an extension of your brand is a major trend we’re seeing in 2021. While patterns cannot replace corporate logo design, they make your brand more immersive for people. The geometric shape you pick may have a pattern that mimics an element from your logo, blending the two seamlessly.
The human side of branding is important now more than ever. Make sure to personalize and connect with your client base whenever they interact with your brand. For more information on how to improve your corporate logo design to align with 2021 trends, please contact us today.