How attractive does your business logo look on your products and advertisements? Are you stuck with it just because it took you lots of time and money to create? You should never keep a bad logo. The best you can do if you’re not sure that your logo is doing you justice is to hire an agency that can provide a non-biased response to your branding. They will tell you if there is any room for improvement. Here’re a few questions you should ask yourself about your brand or logo design and how it can make or break your business.
1. Is the Logo Design a Good Representative of Your Brand?
Your logo is one of the most important parts of your branding. However, it’s not all of it. Apart from that logo, there are lots of other things that make up your brand. For instance, most brands have a theme, color palette, and fonts that they stick to. Your logo should easily blend into these other things. It should also represent what your service or product is about. A cohesive appearance attracts clients and creates a smoother experience for your audience. Having a logo that’s divorced from the rest of your brand can chase clients away.
2. Is the Logo Design Simple Enough?
With logos, simplicity is the name of the game. Bombarding your logo with lots of features can work against you. This will confuse the customer, and it can make it difficult for them to feel drawn to your brand. As such, you need to take a minimalist approach to logo design. This should also be the case with brand voice and the overall business approach. A good logo design will help you create a clean cut concise-looking brand image your audience will find attractive. People tend to run away from complicated things. According to FinancesOnline, 95% of the top 100 brands only use one or two colors on their logo to keep things simple.
3. How Does a Good Logo Help Your Brand?
A great logo can attract and keep loyal customers. It will help build trust with your audience. Before potential buyers visit your website or walk into your shop, they will have taken the time to create the first impression of you and your business. Your logo contributes a lot to this. If you have a professional design and clean-cut logo, you will more likely come across as very professional to your potential customers.
Your logo is the center of your branding. People may not remember much about you, but you should have a logo that’s recognizable. If you need help, our logo design team can help you create your dream brand from scratch. Get in touch with us today to learn more about marketing techniques and design and a lot more if you jump on board with our proposals.
Thanks to the pandemic, we’re embracing digital solutions even more than before. If you have a shop, product, or brand, this is great news because you know exactly where to focus your efforts: online! Since customers remember things they see or hear a minimum of 10 times, memorable branding is a big deal.
Branding trends are also constantly changing. What was trendy a few years ago may now be stale. To keep you informed and on top of the game, here’s what’s “in” this year.
Expressionist Brand Colors
Traditionally, brands were advised to use simple and consistent color schemes to make their logos more memorable. However, this limits your ability to express yourself fully with color. Corporate logo design can work amazingly well alongside unconventional and intense color schemes that make an impact on everyone who encounters them. Making an impact is the name of the game, so don’t be afraid to go bold if it aligns with your brand.
Quirky Corporate Logo Design
If your brand targets younger markets who will be drawn to whimsical, cute, and funny more than they will be to something stern and mainstream, it makes sense to incorporate this trend into your corporate logo design. All art styles can be used to this end, but hand-drawn illustrations are a popular choice.
Faces and Humanization
People love to see faces — especially ones with a personality to them. If you can add a face to your brand, you ought to do it. Faces humanize a brand effectively in a way that other types of graphics can’t capture. Illustrated depictions of real people create endless opportunities for different artistic styles and tones, offering a lot more control over the final look.
Younger demographics like Millennials and Gen Z want to support brands that get involved in social justice issues. Taking a stand against one or more of the many evils going on in the world will add points to your brand; in the eyes of these customers, having an unclear or complete lack of stance will put you on the wrong side of history. Whether economical, societal, or environmental, taking a stance that aligns with the values of your target market is important. Don’t forget to express these values in your corporate logo design and overall branding!
Using patterns as an extension of your brand is a major trend we’re seeing in 2021. While patterns cannot replace corporate logo design, they make your brand more immersive for people. The geometric shape you pick may have a pattern that mimics an element from your logo, blending the two seamlessly.
The human side of branding is important now more than ever. Make sure to personalize and connect with your client base whenever they interact with your brand. For more information on how to improve your corporate logo design to align with 2021 trends, please contact us today.
Small business owners and professional graphic designers understand the benefits of having a great logo design. Your logo represents the face of your company. It makes your business recognizable almost instantaneously. It also acts as a mark of authenticity for your products or services.
The right logo design for small businesses can help create a brand identity that consumers can relate to in your niche market. Here are several tips to help you create an effective business logo for your company.
1. Know Your Brand
The ideal logo design for small businesses lies within matching your brand details. Your designer will need to be aware of your brand’s personality. Your industry, business model, and brand personality may have a huge effect on the logo design you pick. Prepare a detailed debrief for your graphic designers, outlining your company’s name, details of products or services you offer, color preferences, typefaces, and images. You may need to find a source for Tucson logo design that reflects the nature of your business.
2. Understand Your Target Audience
Your logo design needs to create a lasting impression on your target audience and the general market. Logo design for small businesses functions by captivating consumers until the image is synonymous with your specific product or service. Having insight into your ideal customer can help you create an accurate target audience profile. In Tucson, professional logo designers can then come up with precise typeface, colors, shapes, and images to match your ideal client.
3. Carefully Select Colors and Fonts
An effective logo design for small businesses passes on the brand message by using the relevant colors. Around 84.7% of consumers cite color as the primary reason why they bought a particular product. Additionally, 80% think that color increases brand recognition. Understanding the psychology of color may help you set the right tone and mood for your brand image.
Typography is another critical element in logo design. It not only communicates your brand name but also its personality. There are hundreds of fonts available. The fonts you use for your logo should not sway too far from those on your website design to create consistency in your brand message. Of course, the font you choose should be easy to read!
4. Keep It Simple
You could spend months nitpicking every aspect of the proposed logo design. Your viewers or target audience should get the message at first glance of your logo. Remember, mashing up too many confusing colors, shapes, or fonts can send a diluted message to the viewers. A simple design is also a memorable design. The simplicity in the logo design for small businesses goes a long way in establishing brand identity. Don’t make the customer work too hard to understand or relate to your logo. While you might know about all the work that went into the design process, that won’t matter much to your customer.
5. Hire Professional Logo Design Services
With so many options for online logo generation, it can be tempting to handle the design alone. This can be a huge mistake for your business, especially if you have no background in graphic design or advertising. Outsourcing to professional graphic designers enables you to tap into an individual’s skills, experience, and expertise with established design platforms. Check out their designer portfolio. Can you resonate with their work? Read through the reviews from past clients and pick a designer with a great reputation and with the experience necessary to support you.
Finding the right logo design for small businesses is key to the success of most startups. Evaluate a designer’s portfolio before deciding and make sure they understand your brand through and through. Are you looking for logo design Services in Tucson? Schedule a design consultation with us today or contact us to learn more.
Finding good logo design services is one of the most important things that you can do for your business. People remember things when they hear or see them numerous times, usually at a minimum of 10 times. The logo on your business is how people remember you. When they drive by, it’s how they see where you’re located, and it gets them thinking about you. It’s a form of marketing to the public, helping to make your business more memorable than your competitors.
Finding the right logo design services means that you’ll be able to put together the best possible logo that helps build up your business. Here are just a few of the ways that a great logo can help your business.
People Judge Books By Their Covers
We may be taught not to judge a book by its cover, but plenty of people still do. Your business’ logo is part of that cover that you’re showing the world. A well-produced and attention-grabbing logo is going to show customers that you’re a business that they can trust. A poorly done logo, on the other hand, can easily make customers think less of your business before they even go through the door. So, make sure that you find logo design services who are able to make sure you have a logo that customers love from the moment they see it.
It Gives Your Brand an Identity
One of the most important things to know about your logo is that it’s going to be associated with your brand going forward. In other words, it becomes part of brand identity. People will associate your business with that logo inherently. This is how people remember you, and from the colors to the tone of the logo, it says what your brand is all about.
Customers Will Think Something Is Wrong if You Don’t Have One
This may sound obvious, but almost every business has a logo. Even small businesses that don’t have highly recognizable logos, have some form of logo. So, if you choose to move forward as a business without one, the average customer is going to think something is wrong with your business. They could think anything from that you might overlook details, or you simply don’t care enough about the details if you don’t have a logo. They certainly will feel odd about your business, as they won’t have an image to hold onto in their heads for you.
Ready to design your perfect logo? Reach out to us today to learn more about our logo design services.