When you are looking for a company to handle your marketing campaign, you want to be sure you select the best one. Search engine optimization (SEO) is critical for businesses today. A search engine is the starting point for 68% of online experiences. When customers search, you want your business to rise to the top.
Why Understand Google Updates?
When looking for the top digital marketing agency, you want to understand Google’s updates to stay in line with SEO best practices. These updates ensure your business not only gets the best rankings but continues to improve its ranking. In addition, you want your digital marketing agency to understand the most impactful Google changes in 2021.
Passage Ranking
This update allows Google to use artificial intelligence to index paragraphs and sentences for web pages. This update allows specific content to show up as a snippet. Snippets can answer specific questions, so the user cannot search the entire web page. A digital marketing agency wants to target long-tail keywords and provide the best in-depth quality content about the topic. This update also requires web pages to be structured correctly for proper indexing.
About This Result
This feature allows Google to provide additional information about a search result. This feature allows the user to quickly determine which result is the most useful. It includes the date the page was first indexed and if the site’s connection is secure. It consists of the searched terms that appear on the site. It also includes other sites that contain those terms with links to the site. It also lets the user know the language of the web page.
Mobile Indexing
This feature has Google ranking your website based on the mobile version of the same content. Effective June 2021, this is the default way to rank all websites, no matter when they were established. Therefore, you must have a responsive website and image compression. You should also test your site, including links, from various mobile phones.
Most businesses require a digital marketing agency to create a quality and optimized marketing plan. These are just a few of the significant updates from Google in 2021. However, they are the most important ones when it comes to the search optimization of your site.
