Social media has become a pervasive part of modern life. Many people around the globe use it to connect with others, participate in wider conversations, and do business. The widespread popularity of social media has also made it an effective marketing tool for many businesses today since around 40% of internet customers use social media to learn more about businesses and goods. Businesses have adopted some key strategies to utilize social media for marketing effectively. Some of these strategies are highlighted below.

Identify Your Target Audience

Compiling data on existing customers is important to businesses. Marketers should draw trends from such data and determine which social media channels clients are likely to use. Once the right channel has been identified, businesses should direct their marketing efforts towards the social channel where their audience spends much of their time.

Create Giveaway Contests

Once the ideal social media channels have been identified, an easy way to grow your marketing audience is to create giveaway contests. Giveaways are one of the most effective ways to grow and engage a brand’s followers. Hosting giveaway competitions may help you create leads for your organization in the long term and raise brand recognition.

Incorporate Videos in Your Strategy

Videos are a fantastic way to get your message across. When contrasted with text and image-based posts, they are more engaging. Most individuals prefer to engage with brand videos over other types of social media posts. Videos may be used for everything from DIY tutorials to reviews and testimonials. Product review videos are especially effective in boosting your reputation by highlighting a customer’s perspective on your brand. The purchase decisions of the customer are also significantly influenced by such videos.

Be Creative with Memes

Memes are a social currency on social media networks that brands can exploit with proper timing and creativity. While memes have the potential to become viral and inject humor into a brand’s social media strategy, brands must be cautious about forcing their products into an existing meme. Also, memes should only be employed when a brand’s identity smoothly integrates with a meme’s main premise.

Social media can be utilized as a modern marketing tool with properly optimized strategies. By efficiently utilizing it, brands stand to gain tremendously. Do you require social media management services for your company? Contact us today to get your social media platforms expertly managed.

If you’re building a business, there’s something that can’t be overestimated, and that’s what logos mean for your brand. We all recognize and remember the logos of iconic brands. When you’re thinking about iconic brands, there’s something that’s generally true across the board, and that’s that their logos are simple. Here are some things you should know about choosing the right logo font.

Fonts set the tone

Have you ever thought about which characteristics a font is communicating? Serif fonts, for instance, connote things that are classy, traditional, and refined. Think about the New York Times or other publications. Most use serif fonts to communicate trust, tradition, and refinement.

Sans serif fonts are more often used for brands that may not take themselves so seriously. There are several font styles and they all communicate different things. Learn about the different styles and ask yourself whether they match your brand’s philosophies and style.

Beware of trendy fonts

Trendy fonts can be home runs for your brand, but beware! There are some pitfalls that using trendy fonts introduces. For instance, you run the risk of looking like everyone else. Remember about 15 years ago when everyone was using papyrus? It has consequently become something people mock. And as the years go by, that trendy font looks worse and worse. If choosing a trendy font, be sure to keep tabs on what other brands are doing, and be prepared to switch things up if your once-trendy brand is growing stale. Remember that what logos mean for your brand is huge, and you don’t want to be associated with a passing fad.

Make sure it’s legible

Finally, and this should be obvious, make sure that the font you choose is legible! You don’t want potential followers or clients squinting to see what your business is called because the font isn’t super easy to read. This is another reason why a classic, reliable font is often the best route. Most old fonts have stood the test of time because they work.

Hopefully, this is a good primer for your logo creation. Once again, you can’t overestimate what logos mean for your brand, so consider it carefully and get it right!

Colors are essential in logo design because our brains remember colors. When you think about logos, you probably can remember the logo’s colors before you do anything else. Therefore, before you consider designing your logo, you should understand how colors work.

Why is Color Important?

When considering logo design services, it is essential to know that people connect with color, allowing people to create a deeper connection with your brand. Choosing specific colors for a logo can cause certain emotions in consumers. The right palette conveys your values to potential customers. On the other hand, poor color choices can evoke negative feelings about your brand. When looking at the top 100 brands, about 95% chose only one or two colors for their logo.

Understanding Different Colors

The best logo design services help you pick the right colors based on the message you want to tell your customers. Each color has emotions associated with it.

Red

primary color that symbolizes passion, anger, and excitement. It is a popular color for logos. It is loud and playful. However, this is not the best color choice if you want an understated brand.

Yellow

It is warm and evokes a sense of cheerfulness and friendliness. This is a youthful color that is comforting but can also be positive and playful.

Orange

It brings a little more energy than yellow. It is a vibrant color full of energy, excitement, and invigoration. It is aggressive but balanced with a happy and friendly tone.

Purple

If you want a regal image, logo design services will suggest purple. This color exudes luxury, spiritual awareness, and authenticity. As a result, high-end companies use purple in their logos.

Green

It is a resting color as the eye does not adjust when it sees it. It also creates a sense of calm, balance, and health. In addition, green is associated with fresh starts, harmony, and environmental safety.

Blue

It is the color of calm, loyalty, and trust. It inspires healing and is ideal for the healthcare industry. However, you must be careful with the overuse of blue because it could seem cold.

Logo design services can help you better understand the science of color. They will understand the message you want to convey and help you create a logo with the best colors and design.

When you are looking for a company to handle your marketing campaign, you want to be sure you select the best one. Search engine optimization (SEO) is critical for businesses today. A search engine is the starting point for 68% of online experiences. When customers search, you want your business to rise to the top.

Why Understand Google Updates?

When looking for the top digital marketing agency, you want to understand Google’s updates to stay in line with SEO best practices. These updates ensure your business not only gets the best rankings but continues to improve its ranking. In addition, you want your digital marketing agency to understand the most impactful Google changes in 2021.

Passage Ranking

This update allows Google to use artificial intelligence to index paragraphs and sentences for web pages. This update allows specific content to show up as a snippet. Snippets can answer specific questions, so the user cannot search the entire web page. A digital marketing agency wants to target long-tail keywords and provide the best in-depth quality content about the topic. This update also requires web pages to be structured correctly for proper indexing.

About This Result

This feature allows Google to provide additional information about a search result. This feature allows the user to quickly determine which result is the most useful. It includes the date the page was first indexed and if the site’s connection is secure. It consists of the searched terms that appear on the site. It also includes other sites that contain those terms with links to the site. It also lets the user know the language of the web page.

Mobile Indexing

This feature has Google ranking your website based on the mobile version of the same content. Effective June 2021, this is the default way to rank all websites, no matter when they were established. Therefore, you must have a responsive website and image compression. You should also test your site, including links, from various mobile phones.

Most businesses require a digital marketing agency to create a quality and optimized marketing plan. These are just a few of the significant updates from Google in 2021. However, they are the most important ones when it comes to the search optimization of your site.

Social media is a powerful tool for businesses to use to generate leads and increase sales. The internet has created an incredible opportunity for companies to connect with customers directly. In this article, we’ve outlined the top 10 benefits of social media for businesses.

1. Gives You a Voice

The beauty of social media is that it allows companies to have a voice and speak to customers directly. Gone are when you had to rely on middlemen like agencies or PR firms for information; nowadays, you can communicate with customers in real-time and get immediate feedback.

2. Builds Relationships with Customers

Social media is a great way to build relationships with customers. By engaging with them and providing valuable content, you’ll be able to create advocates for your brand who will help promote your products or services.

3. Increases Brand Awareness

Since social media is a public forum, it’s a fantastic way to increase your brand awareness and position yourself as an industry leader. By consistently publishing great content and participating in conversations, you’ll be able to reach more people than ever before.

4. Generates Leads

Social media is a great way to generate leads. By sharing your company’s content and providing valuable information, you’ll be able to convert website visitors into leads.

5. Enhances Customer Service

The beauty of social media is that it allows companies to engage directly with customers. For example, if someone leaves you a bad review on Facebook, then you’ll be able to respond to it within minutes. When customers feel acknowledged, they’re much more likely to come back and do business with you.

6. Helps You Discover What Customers Are Saying About Your Brand

One benefit social media has provided businesses with is the ability to discover what customers are saying about them online. This can be done through social media monitoring tools like Hootsuite.

7. Helps You Better Understand Your Audience

By using social media analytics tools, you’ll be able to gain a better understanding of your audience. This will help you fine-tune your social media marketing efforts and improve your results.

8. Improves Your SEO

Search Engine Optimization (SEO) is the art of improving your website’s rankings on search engines like Google and Bing. Since social media posts can be indexed quickly, it means that you’re able to get more organic traffic from search engines. Social media also allows you to link back to your site, further boosting SEO efforts.

9. Drives Traffic to Your Website

In addition to boosting SEO, links shared on social media can drive targeted traffic from social media channels straight to your website. If your content is good enough, it’s possible that customers will share it with their friends and family. This means more people visiting your site organically.

10. Reduces Marketing Costs

The beauty of social media is that it can help reduce marketing costs. By using the right social media management services, you’ll be able to save time and money on social media marketing.

Need Social Media Management Services

Do you need help managing your social media? Check out our social media management services. We can help you get the most out of social media for your business.

As the new year approaches, digital marketing agency leaders are looking for the latest trends and what they can do to boost marketing for their customers with some of the latest trends.

Shoppable Links

With so much focus on mobile shopping and e-commerce, the need for Shoppable links is critical for customers. As a digital marketing agency, you need to direct your customers to advertise these links on all of their platforms.

Up The Apps

If your customers do not already have an app that can be downloaded to a smartphone or mobile device, then 2022 is the year. After the pandemic, the need for apps and having an instant ability to shop has grown substantially, forcing even smaller businesses to take advantage of unique apps. They offer their customers a way to shop and pay securely so that they can manage their purchases.

Take on TikTok

With TikTok taking over the social media world, every digital marketing agency is encouraging their customers to broaden their customer base through this app. Not only can they create their own ads and channel for customers, but there is now an option to take advantage of the more popular influencers. Based on the regular content that is posted and the following a creator has on this app, allowing them to promote products for your customers can reach those who are not accessible on other social media apps.

Live Stream and Real Time

Because all of the different social media sites now offer a real-time streaming service, your customers can go live with their products, getting a unique opportunity to interact with their customers and audience outside of traditional methods. The need for pre-recorded messages and commercials has decreased because of product presentations and QandA opportunities.

Final Thoughts

Because of the changes that 2021 and the pandemic have put on the world collectively, it is important to understand that digital and technological trends will take the lead in 2022. As a digital marketing agency, you want your customers to see the importance of social media and digital opportunities so that they not only maximize their audience reach but maintain their current customer base. These trends are critical for multi-chain customers, small businesses, and even online store customers.

Social media is an ideal platform to expand your customer base. Over 3.5 billion consumers across the globe use social media to purchase products. People spend nearly two hours and 25 minutes browsing social media per the latest statistics for 2021.

What does this mean for your business? You need a positive presence on social media that is expertly managed. Such a daunting task can be difficult to undertake when you are already busy running your business. You should take advantage of the services offered by a social media marketing agency. Below are 5 benefits of using their services.

1. Quickly Improve Your Company’s Social Media Presence

Leverage any social media platform you want with the help of a skilled social media management agency. They will start by auditing your current presence. This is the first step in determining how to improve your profile and more. The focus will be on what you may be lacking and how to make your business more appealing.

2. They Will Analyze Your Performance on Every Social Media Platform

Engagement is a vital metric to analyze. It will let you know if the content you are posting is what your target audience wants. Working closely with a social media management agency can help improve your metrics down to the most minute detail.

3. Unique Content Is Necessary

It can be difficult coming up with unique content to post on social media platforms. Social media management agencies can take care of the content for you. They will research to find content that will be the most successful for each social media platform you use.

4. Get Help Setting Up Successful Social Media Ads

Successfully grow your business using social media ads. A skilled social media management agency knows how to place ads and run them for you. Put the job in their capable hands and watch your business grow.

5. A Consistent Presence Improves Brand Awareness

Your followers need to see your business active on social media. Management agencies know how to keep you on track by creating a social content calendar. This will keep your posts consistent and show your audience you want to keep them updated by improving your brand awareness. Contact a top social media management agency to find out how they can improve your social media marketing.

Everyone is on their phones these days. People can order their food and even shop online all from their mobile devices. It’s only fair that websites make themselves easy to access with their phones or mobile devices. But why would they want to do that? Isn’t it okay to just be on a computer and look at the site itself? The answer is no. Here are a few reasons why web design has to be compatible with mobile devices.

Phones Make Everything Accessible

People can look up anything that they may need. Let’s say your customers wanted to buy something and they can’t get to their laptop right away. So, they whip out their phone and head onto your site. You are going to have to have the web design for your site to work properly. Once you have the settings right, your users will be more than happy to return to your site.

Being More Modern Can Help with Business

The business world is always changing and growing with the times. If you want to stay on top of your game, you are going to have to use more modern technology. Sure, you have a website, but that is not enough these days. Can everyone access your site wherever they go? If the answer is no, you are going to have to change the web design to make it so. By making your site more mobile-friendly, you will be able to reach out to more customers and take your business further than it can by just being on a computer.

Phones Make it Much Easier to Share Everything

Restaurants are realizing how important being mobile is and have made their web design match these needs. Customers can easily order takeout or take a look at the menu all from their phones. You have to be able to do the same. Nowadays, more people are on their phones. Your site has to be there when they are in need. So why not make your web design more mobile-friendly?

It’s okay to make your business more modern. More people are on the go when they are browsing the internet. You have to be ready to meet the demands of potential customers. After all, most users are more likely to return to mobile-friendly websites.

When it comes to logo design, there are 10-20 factors to consider. These include things such as originality, simplicity, balance, proportion, and color. However, when it comes to putting together the perfect logo, there are also some key mistakes that you should avoid at all costs. If you are trying to create the perfect logo for your business, here are some things that you definitely don’t want to do.

1. Poor Font Choice

Fonts can make or break a logo, and it is important that you carefully consider your fonts before including them. For example, using a font like Comic Sans for your business can make it seem silly and unprofessional. The font that you choose should match the tone of your business and should complement the design of the logo. Don’t be afraid to try out a few different fonts to see which one stands out the best.

2. Cluttered Design

Another mistake that you’ll want to avoid with logo design is making it way too cluttered and busy. If you have too many conflicting elements, viewers will have trouble making out your message. This can completely undermine the reason for your logo and make it more trouble than anything. You’ll want something that is simple, versatile, and memorable, not something that will confuse viewers.

3. Unoriginality

Another mistake that some people make when creating a logo design is basing it on a familiar logo that a lot of people already know. For example, the Starbucks logo. Not only does this make it seem unoriginal, but it can even get you in trouble with things like copyright. You want your logo to stand out from all others and be completely unique to you and your brand.

4. Color Clashing

Complementary colors should be used when possible, such as yellow and purple, red and green, or orange and blue. These colors are complementary because they stand directly across from each other on the color wheel. Without getting too much into color theory, using these colors can help your logo stand out by providing a cohesive color scheme that is pleasing to look at.

If you are trying to come up with the best logo design for your business, these are just four mistakes that you should watch out for. Keep in mind that less is often more when it comes to making a logo that both stands out and sticks in the minds of your customers.

Customer perception of your brand is a critical ingredient to the success of your business. Advertising utilizes bundles of messages carefully crafted to shape the buyer’s view and increase your brand image. As such, picking the right advertising agency is essential to reaching out and dominating new markets.

Advertising firms come in all different sizes, from mega-media companies, boutique agencies that offer personalized services to specialty agencies that focus on a specific niche such as logo or web design. The sheer numbers can make it confusing for business owners to find the perfect agency to match.

Here are five tips for picking out the right ad agency for your business.

1. Define Your Brand’s Targets

You need to have clear goals in mind on what you wish to achieve by outsourcing your advertising. Are you launching a new product or service? Are you running after a quantifiable objective? An internal audit of your marketing efforts can help you determine what to look for in an advertising agency. The best ROI will stem from digital marketing companies that excel in brand strategy and execution, not just selling ad space.

2. Look at The Agency’s Portfolio

Digital marketing takes years to master, with most experts regarding it as an art. You may need to analyze the advertising agency’s portfolio before signing up for the services. You can verify their past performance through case studies and research on the previous successful campaigns. An in-depth look at the company’s experience can provide confidence that you can achieve the set targets and results for your firm.

3. Is the Marketing Firm a Full-Service or Niche-specific Agency?

Your business goals may shape your decision on whether to pick a niche-specific or full-service advertising firm. Agencies that spend the bulk of their day targeting certain audience types on particular platforms may be acclimated to the needs and concerns associated with the target group. Most marketing firms today offer full-service with experts that specialize in SEO, web design, logo design, or social media management. An integrated advertising agency is holistic in its approach and better equipped to pass your brand message across all marketing platforms.

4. Identify the Advertising Agency’s Culture

The impressive portfolio and stunning pitches may also be for nothing if you can’t find an advertising agency that matches your vision and philosophy. You may need to pick out a collaborative, intensive, and proactive team to drive your marketing efforts to the next level. Proper communication is a critical factor in passing on your vision and goals for your engagement. A quick check on their blogs, social media accounts, and past campaigns can help you determine if you have full confidence in the company representing your brand.

5. Check Out Reviews and References Provided

Client testimonials on the agency’s website or other review sites can reveal the strengths and weaknesses of the particular firm. What do past clients say about their digital marketing services? Analyze their reputation management skills depending on how they respond to negative comments.

Outsourcing your marketing efforts to an advertising agency is an excellent way to increase your brand awareness while focusing on your core business activities. Are you searching for a digital marketing firm in Tucson, AZ? Reach out to Tagline Media Group to learn more about our marketing, web development, and branding services.