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5 Social Media Mistakes Your Business Might Be Making

By Emily Filener in Social Media

Professional Social Media Management for SMBS (small-medium businesses) is an essential service. Many small and medium-sized businesses make critical mistakes with their social media management. Here are some mistakes you may be making.

1. Not Posting Enough

Not posting consistently will affect your followership. Consumers want consistency from the brands that they follow. If you are not posting consistently, you will lose your audience and must start from scratch to build your audience. Time constraints are often a problem for small and medium-sized business owners. They have difficulty finding the time to post consistently. Professional social media management for SMBS ensures that posts are consistent.

2. Posting Too Much

Another common mistake is posting too frequently. Followers become desensitized to your content when you constantly flood social media with posts. There is a sweet spot when it comes not only to how much to post but also to what time to post and what day of the week to post. There are complexities involved with social media marketing that are not immediately evident.

3. Ignoring Engagement Opportunities

According to Smart Insights, about 90% of consumers use social media to contact a business. Those consumers who are using social media to connect with a brand expect that the brand will respond. If you are not responding to followers, you lose out on a major opportunity. You are also alienating your followers. Don’t ignore engagement opportunities.

4. Posting Irrelevant Content

Content on social media should be relevant to your brand and reflect your brand's culture. Content should be strategically curated for each platform. Different social media platforms require different content approaches. The content should always be relevant to your brand or industry.

5. Using the Right Platform

If you are ignoring analytics about your target demographic and posting content on platforms your demographic doesn’t usually use, you are wasting time and effort. Analytics must be frequently audited to gauge effectiveness. Professional social media management for SMBS regularly audits analytics to ensure best practices.

Social Media Management can be overwhelming. It is an activity that should be left to professionals. Avoiding social media mistakes affecting your marketing campaign is as simple as turning to professionals.

Call TagLine Media today to start getting the results your business needs.