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How to Use Google as an Effective Tool in Your Digital Marketing

By Emily Filener in 

A tablet at a digital marketing firm showing the Google Search home screen

It's no secret that Google is at the top of the search engine game. In fact, according to First Site Guide, it's used for 76% of online searches. As a business owner, you naturally want your site to rank at the top of Google search results pages and convert visitors into loyal customers. However, achieving that goal is usually easier said than done. It's crucial to rely on industry professionals to produce the results you need. An expert digital marketing firm can help you use tools built right into Google to maximize your business's reach. Here's a closer look at some effective ways to incorporate Google into your marketing plan.

Google Drive

When it comes to content marketing, quality is everything. It's not enough for content like blogs, videos, and social media posts to contain the right SEO keywords; they should also be fine-tuned to present your business as a trustworthy authority. Google Drive makes it simple for you and your digital marketing company to pass content back and forth and leave comments on potential areas for improvement. This ease of communication will help ensure everything on your site or social media pages hits all the right notes.

Google My Business

Google My Business is a tool that makes key information about your business easily visible to searchers. Prospective customers will be able to see details like your address, hours, and contact info right on the search results page. You can also use Google My Business to share exciting news about your business, such as sales or limited-time offers. Digital marketing professionals can help you get the most out of this tool.

Google Ads

Do you want potential customers to see ads for your brand before they even visit your site? Google Ads enables you to do just that. With the help of your digital marketing firm, you can create effective, compelling ads that pop up whenever a user inputs relevant search terms.

Are you looking for a skilled and knowledgeable team to take your digital marketing to the next level? If so, look no further than Tagline Media Group, LLC. Our digital marketing firm can use all of the above tools and more to help your business reach new heights. We look forward to working with you!

Still have questions or specific needs? we're ready to assist! Reach out to us for personalized advice and solutions tailored to your business.
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About Emily Filener

Hi, my name is Emily. I am the Creative Director and Account Manager at Tagline. My background is in graphic design and digital marketing. I was born and raised in Tucson and went to the University of Arizona for graphic design and communications.

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