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How an Email Marketing Campaign Can Grow Your Business

By Emily Filener in Marketing

You've probably heard that email marketing is one of the most effective ways to reach customers, but how exactly can it grow your small business? Implementing a strategic email campaign with the help of a qualified digital marketing agency can help you connect with new leads, drive sales, and build loyalty.

Connecting With Your Audience

An email list is different from your social media followers or website visitors because these contacts have provided you access to their inbox. They want to engage with your brand! Email marketing allows you to have captive one-on-one conversations to introduce yourself, provide value, and turn subscribers into customers.

Your digital marketing agency will likely recommend sending a welcome series when someone first signs up. This is the perfect opportunity to share who you are, what you do, and how you can help them. Getting those initial high-quality touches where you offer value helps new leads see the type of useful content they can expect from you. From there, you can use campaigns like educational series, promotions, surveys, and more to continue nurturing subscriber relationships. Your digital marketing team can help you choose the most effective days and times to send out emails. For example, according to HubSpot, Friday has the highest email open rate at 19%.

Driving More Sales

One major benefit of email over other marketing channels is its incredible ability to drive sales. In fact, according to Luisa Zhou, for every $1 spent, email marketing generates around $42 in ROI. That's a 4,200% return! Some ways your digital marketing agency may incorporate sales-focused features into campaigns include sending promotional emails when you launch new products, have sales, or run special limited-time offers. This type of direct call to action can effectively motivate purchases. Displaying product recommendations based on past purchases or browsing behavior through your website or online store is another great strategy, as personalization boosts results.

Increasing Loyalty

Loyal, repeat customers are extremely valuable to any growing company. Luckily, well-executed email campaigns can dramatically increase subscriber engagement as you provide personalized, relevant, and delightful experiences over time. Your digital marketing agency might suggest loyalty-building tactics like sending an abandoned browse email sequence if someone leaves your site without finishing a purchase. Featuring subscriber-submitted content like user-generated photos and testimonials is another great engagement booster. You can also focus on new first-time buyers by recommending complementary products based on their initial purchases.

By tapping into the expertise of a digital marketing agency, you can develop targeted email campaigns that attract new contacts, convince them to buy, and turn first-time customers into brand advocates. Use personalized, valuable content and automation to scale your efforts. Before you know it, an active subscriber list will help grow your business. Contact Tagline Media Group LLC now to learn more about how we can personalize an email marketing campaign for your business.