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How Visual Marketing Can Improve Traffic to Your Business

By Emily Filener in Graphic Design

A good corporate logo design can make a significant improvement to your brand's profile and recognition. According to digital marketing specialists and the latest statistics on social media, the average person spends an estimated two hours and 25 minutes consuming social media each day. If you want to improve the traffic to your business, it's time to consider visual marketing and professional corporate logo design services.

Promotes an Emotional Response

Using visual clues, like a specific color palette or logo, provides customers with a marker signifying a trusted brand. The more visual your brand identity, the more likely it is to elicit an emotional response and sense of attachment. When a local business implements a robust visual marketing strategy, it'll likely see an uptick in traffic both in-person and online.

Boosts Your Brand Profile

Today's competitive environment requires companies to have a strong brand profile. And as younger consumers continue to make up more of the overall market share, those visual connections become even more important. Gen Z and their younger counterparts are more visually driven than the cohorts that came before them. Just as your website needs to translate well to mobile devices to reach younger audiences, the same holds true for visual branding. Without a strong visual presence, it'll be more difficult for your brand to stand out from the competition. Now's an ideal time to start planning and implementing a stronger visual marketing strategy.

Video is King

Video content is becoming more and more popular each year. It's an easy and effective way for consumers to access and digest information. Every website should have at least one or two small video components available for visitors. As video becomes an increasingly popular medium, marketing professionals will need to adapt to the new environment. If you begin to plan and implement a more robust visual marketing campaign today, you'll be in a stronger position in the future. Don't overlook the importance of meeting your customers where they are, even if you don't feel you're ready.

If you're in need of corporate logo design services, we're the firm to call. We take great pride in creating strong visual marketing pieces for our clients. If it's time for you to give your brand profile a boost, give us a call and schedule a consultation. We look forward to working with you!