HOME
ABOUTLET's Talk!BLOG
520-207-8910Privacy PolicyCookies Policy

Found this article interesting?

If you would like personalized advice or have more questions, please contact us here.

Should You Incorporate More Videos into Your Business Strategy?

By Emily Filener in ,

A close-up of a hand holding a smartphone recording content to incorporate videos

If you want to reach your target customer online, there is no better way to do it right now than through video. Humans naturally respond well to video. We read words written on a screen like we are opening up a book. We respond to a video of a human as though someone just entered the room and started talking to us. It affects people in a gut, human way that gets them to think about things more openly and intuitively.

In this article, we will look at some of the ways you can use video to grow your business, and why you should think about it.

Email

Building an email list is essential to business success. Your list is your way of contacting your hardcore subscribers and fans, even if everything else goes down. However, keeping a list fresh and keeping people's attention can be challenging. Embedding video in email is a non-intrusive way of offering additional, more in-depth content that is accessible with a click.

Website

Embedded video has been increasing conversion rates in website design and landing pages for years, but many entrepreneurs are just starting to wake up to this potential. An "explainer" video is typically a short, embedded video of a person speaking or an animation that walks the viewer through a concept or process that seems a little unintuitive. This works great for software businesses and those who struggle to explain themselves in text.

Reading an infographic just isn't the same as having someone explain a concept to you face-to-face, in the simplest possible terms. These videos don't need to be long or involve production-level cinematography. The point is just to convey information in a direct, human way. There are even more opportunities in website design to use embedded video to connect with viewers.

Shareable Video

One of the best things about creating short videos to promote your business is that people will share them, giving them more exposure. Although it is possible to share other content, like blog posts, it is just not as popular. Videos are shared 1,200% more than text and links combined.

Video can be difficult to make, but people love them. Video content is a growth multiplier that not enough businesses use.

Still have questions or specific needs? we're ready to assist! Reach out to us for personalized advice and solutions tailored to your business.
Get Personalized Advice

Do you need an effective website?

We specialize in creating stunning, mobile-friendly, and SEO-optimized websites that stand out in the digital world.

Achieve Web Excellence

Looking to amplify your brand's reach?

Let's make your marketing strategy unstoppable. With our expertise, we'll ensure that every campaign, every strategy, and every effort effectively expands your audience and engages your customers.

Contact Us Today!

About Emily Filener

Hi, my name is Emily. I am the Creative Director and Account Manager at Tagline. My background is in graphic design and digital marketing. I was born and raised in Tucson and went to the University of Arizona for graphic design and communications.

Emily's BIO

Related Posts

billboard with a cursor representing the combination of traditional marketing channels with digital marketing channels

Here’s How to Combine Digital and Traditional Marketing Channels To Generate More Revenue

Explore how blending traditional and digital marketing strategies can expand your audience and increase revenue. In this post, we delve into effective ways to leverage both modern and classic marketing methods to enhance visibility for your groundbreaking products and connect with your ideal customers. Discover practical tips to elevate your local business using a combined approach.

Website designer working on user experience design at TagLine Media Tucson

User Experience Design: The Key to a Positive User Journey

High bounce rates and low click-through rates can hinder your website's effectiveness. Improving user experience (UX) design is key to engaging visitors and boosting conversions. By understanding and exceeding user expectations, you can make your website more inviting and functional. Read on for essential UX design tips and how to enhance visitor engagement on your site.

Business owners recording a podcast episode in a professional podcast studio in Tucson

How to Dominate Your Market With a Killer Podcast Studio in Tucson

There's no denying that Tucson is a city on the rise. Just last year, Time Magazine named The 'Old Pueblo' one of the 'World's Greatest Places' to live. And it's easy to see why. The city boasts a world-class culinary scene, charming Barrio Viejo history, boutique hotels, museums, National Park, downtown shopping, and even a […]

1 2 3 13 14

Subscribe to our Newsletter

Google Partners Badge
©2024 TagLine Media Group. All Rights Reserved.
envelopephone-handsetmap-markerclockcrossmenuchevron-down