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Should You Incorporate More Videos into Your Business Strategy?

By Emily Filener in Marketing, Website Design

If you want to reach your target customer online, there is no better way to do it right now than through video. Humans naturally respond well to video. We read words written on a screen like we are opening up a book. We respond to a video of a human as though someone just entered the room and started talking to us. It affects people in a gut, human way that gets them to think about things more openly and intuitively.

In this article, we will look at some of the ways you can use video to grow your business, and why you should think about it.

Email

Building an email list is essential to business success. Your list is your way of contacting your hardcore subscribers and fans, even if everything else goes down. However, keeping a list fresh and keeping people's attention can be challenging. Embedding video in email is a non-intrusive way of offering additional, more in-depth content that is accessible with a click.

Website

Embedded video has been increasing conversion rates in website design and landing pages for years, but many entrepreneurs are just starting to wake up to this potential. An "explainer" video is typically a short, embedded video of a person speaking or an animation that walks the viewer through a concept or process that seems a little unintuitive. This works great for software businesses and those who struggle to explain themselves in text.

Reading an infographic just isn't the same as having someone explain a concept to you face-to-face, in the simplest possible terms. These videos don't need to be long or involve production-level cinematography. The point is just to convey information in a direct, human way. There are even more opportunities in website design to use embedded video to connect with viewers.

Shareable Video

One of the best things about creating short videos to promote your business is that people will share them, giving them more exposure. Although it is possible to share other content, like blog posts, it is just not as popular. Videos are shared 1,200% more than text and links combined.

Video can be difficult to make, but people love them. Video content is a growth multiplier that not enough businesses use.