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What Is PPC Advertising?

By Emily Filener in Online Advertising

When it comes to digital marketing there are a lot of different ways to get where you want to go. Digital ads can increase brand awareness by almost 80%, according to WordStream. The key is to know which type of digital marketing is best for your particular needs and goals. PPC is one popular form of digital marketing that can produce amazing results for certain types of goals.

Let's learn more about PPC and how a digital marketing firm can help you with this option.

What Is PPC?

PPC stands for 'pay-per-click'. It's a type of digital marketing that allows advertisers to pay each time a user clicks on an ad. PPC advertising is often available through search engines such as Google. With PPC, advertisers bid on keywords and ads that appear on the top of SERPs each time those keywords are searched for. This form of advertising is sometimes done through social media platforms as well. Facebook and Instagram are popular options for PPC advertising.

How Does It Work?

This type of digital marketing encourages advertisers to bid on keywords and phrases that could be relevant to their ads. These would be words that the advertiser wants their ad to appear for in a search engine result. When a user searches for that keyword or phrase, then the advertiser's ad will appear. The advertiser is only charged when the ad appears and a user clicks the ad.

This method can be used to create campaigns that target specific demographics, interests, locations, and other categories. There will be a maximum bid amount set for the keywords that need to be targeted. Search engines use a complex algorithm that determines which ads to show. It also determines what order the ads show.

Why Is It Important?

Digital marketers should consider PPC as an asset rather than a marketing expense. The reason is that, in 2022, PPC generated an average of $2 for every $1 spent. The average cost per click was only $1.16. This makes PPC a hugely profitable approach to marketing and should really be considered a part of your online resources.

Conclusion

These are just a few things you should know about PPC marketing. If you'd like to learn more about this method, and other types of services our digital marketing firm can offer, please contact Tagline Media Group today. We are here for your online marketing needs.