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What Social Media Apps Should You Use For Your Business?

By Emily Filener in Social Media

Social media is a crucial marketing tool for every brand that wants to stay relevant and visible. According to business2community, there are over 2.1 billion active accounts on social networking sites like Twitter and Facebook. You're passing up a massive opportunity if you're not using social media management services as part of your marketing strategy. Here are five social media apps recommended by social media management services that you should use to promote your business.

1. Facebook

With over two billion users, this platform is the most widely used social network on the planet. Facebook's advertising platform can be tailored to target specific audiences, making it excellent for lead generation. Facebook is also great for establishing relationships, showcasing the human side of your brand, and converting leads into devoted followers and clients.

2. Twitter

Almost every big brand in the world has a Twitter account. Twitter provides its users with a constant feed of news and fresh content from across the Internet. This social network may not have the same diverse user base as Facebook, but it is undoubtedly one of the most accessible.

However, Twitter is known for limiting users to messages of 280 characters or less. So, you have to be brief, engaging, and informative in one tweet, which can be challenging. However, if done well, users may favor or retweet what you've written, allowing you to reach a larger audience.

3. YouTube

YouTube boasts over 2 billion active users, with 74% of American adults using it to watch videos. It is the second-most frequented website behind Google. Video is the primary type of content favored by YouTubers. Since 70% of YouTube users purchase after seeing an advertisement, paid YouTube advertising is also worth looking into.

4. Instagram

Instagram receives over 1.2 billion active users, with 500 million watching Instagram stories daily. Instagram has seen a considerable increase in live video use, much like Facebook, especially during the Covid-19 pandemic. With the introduction of Instagram Shops, monetizing the platform through in-app transactions is more effortless than forcing customers to visit a landing page or website. A shopping tab (similar to the explore tab) will soon be introduced to make one-click purchases easy for customers.

5. LinkedIn

LinkedIn is the most professional social network in the social media market. It has an extensive professional network of employees, decision-makers, and influencers, making it far more formal than other social media sites. For this reason, its users react to B2B material more favorably than B2C content. Firms that target businesses as clients succeed more than businesses that target consumers directly.

According to the digital marketing institute, 88% of marketers claim that social media has improved their visibility, while 77% claim it has increased their traffic. Consider working with social media management services to take the load off your hands. Call Tagline Media Group today to book a consultation!