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Diversify Your Social Media Content to Increase Engagement

By Emily Filener in Social Media

As you prepare to hire a digital marketing firm, one of the biggest questions on your mind may be how they'll help you optimize your social media content. Social media marketing is one of the most effective ways to reach a wider audience, with SmallBizGenius reporting that approximately 40% of digital consumers use social media to research brands or products that interest them. Of course, if you want to experience success with this form of marketing, it's critical to employ the right methods. Limiting your brand presence to only one social media platform can prevent you from seeing the results you want. Let's take a closer look at why it's important to diversify your social media content.

Take Advantage of Multiple Features

Every social media platform has its own unique features, and a digital marketing firm can help you create engaging content that lends itself well to each specific format. For example, short-form, text-based content is ideal for Twitter/X, while images are better shared on Instagram. Posting the right type of content to the right platform will help ensure it gets as much engagement as possible.

Appeal to Different Demographics

Different social media platforms may appeal to different demographics based on traits like age, gender, and geographic location. If you want to reach the widest possible audience, you'll need to expand your horizons accordingly. Digital marketing experts can help you determine which types of people are most likely to use each platform and customize your content to meet their preferences.

Avoid Banking on One Algorithm

Every social media platform has an algorithm it uses to sort content on a user's feed. You want your brand's content to appear as close to the top as possible, but achieving this goal can be easier said than done. If you only use one platform to share all of your content, chances are it won't consistently rank well. However, a post that isn't favored by TikTok's algorithm may soar to the top on Facebook. The more platforms you use, the greater your odds of success.

Navigating the world of social media marketing can be challenging, but with the right support, your brand can reach new heights. If you're looking for a digital marketing firm to help you optimize your social media presence, look no further than Tagline Media. Contact us today to learn more about our services!