Five Reasons Your Business Should Spend More on Digital Advertising
According to a Global Data Market Size report, it’s predicted that digital ad spending will increase to $375 billion by 2021. This shows that more and more businesses are realizing the value of digital advertising and working with a reputable advertising agency. Here are five top reasons why you should spend more on digital advertising.
Increase Your Mobile Engagement
Today, it’s no secret that the majority of consumers shop for services online. So if you want to attract more visitors to your site and generate more conversions and sales, you should spend more on mobile marketing. When you boost your mobile engagement, you have more customers clicking on your ads, and they’ll love the convenience of doing it from the comfort of wherever they are on their mobile devices.
Appeal to a Targeted Audience
When you spend more on digital advertising, you don’t have to worry about wasting your money on people who are not interested in your services. Instead, you can streamline your ads to reach the people who are most likely to buy into your offer. That way, you can realize better conversion rates and get a higher return on your investment.
Capitalize On Trends
These days, it pays to know what’s trending and what’s not. This allows you to capitalize on your customer’s peaked interest in a particular service or product. With digital advertising, you can quickly craft a tailored ad that allows you to capitalize on trends and increase sales.
Explore Multi-Channel Advertising
One other great thing about digital advertising is that it’s so versatile. You have the opportunity to market your business across so many channels, which, in turn, enables you to reach a wider audience. Besides capitalizing on multiple platforms, you can also experiment with multiple ad formats to discover what produces the best results.
Measure Results Easily
How do you know if digital advertising is worth investing in? That’s easy! All you have to do is measure the results to see what needs to be tweaked. By measuring KPIs, such as customer engagement and number of sales, you can create an effective and optimal digital marketing strategy that pays handsome rewards.
If you haven’t already increased your digital advertising budget, these reasons should motivate you to do so. To make the most of your investment, you should work with an experienced advertising agency that saves you time and money while delivering high-dollar results. Get in touch with us if you believe that partnering with digital marketing experts is the best thing for your bottom line!
Three Benefits SEO Can Give Your Small Business
SEO or Search Engine Optimization is the process of preparing content, especially so that it reaches more people on Google and other search engines. It involves writing and doing web design in a way that Google can easily understand so that it can categorize your website properly.
A search engine is a matchmaker between a person with a question and an answer online. When someone types in a question like “where is the closest pizza to me?”, they are showing intent. They are curious about pizza and they might even want to buy some. Google recognizes that many people perform similar searches, and goes looking for the best page to direct people to. SEO is about making that page your website.
SEO Brings Targeted Traffic to your Website
SEO brings more visitors to your website, but they are not total strangers. They are coming to you because they have a specific question or concern that Google told them you could answer. These are targeted readers who will be interested in what you have to say and may end up buying from you.
SEO Helps you Outrank your Competitors
Most people don’t look very far down on the results page when they do a Google search. It pays to be at the top. If your competitors are above you on Google’s search page for key terms, they will almost definitely get website visitors and more sales.
You can fight back with SEO and web design. Creating more SEO content teaches Google that you have these answers too, and you might even be more of an expert than your competitors. SEO experts can do a lot to push your website up in the rankings, above your competitors.
SEO Helps Local Marketing
People think of SEO and search as being global, but a huge number of searches every hour are extremely local in their search intent. Keywords like “Best Pizza in Newport, Maine” are only competitive between a few local businesses, not the entirety of the internet. That means they are attainable, especially if your competitors are sleeping on the potential that web design and SEO have to drive local foot traffic to businesses.
Search engine optimization is the best way to increase targeted traffic to your business and outrank your competitors. If you are a local company, it is especially important to show up for local searches.
- Published in SEO
Why Content Creation Is Important for Your Business
It’s no secret that to be successful in business today, you need a strong online presence. This means having a website, social media accounts, and high-quality content. But what many business owners don’t realize is that content creation is one of the most important aspects of online marketing. Here are just a few reasons why.
1. Content Helps You Attract and Retain Customers
If you want to attract new customers and keep the ones you already have, you need to produce high-quality content. This is because when people find your website or social media pages, the first thing they’ll do is check out the content. If it’s good and engaging, they’ll stay on your page longer and may be more likely to buy from you. But, if your content is poor, they’ll leave immediately and may never come back.
2. It Increases Your Search Engine Ranking
When people are looking for a business like yours online, one of the first things they’ll do is Google it. And if your website doesn’t appear near the top of the results, they’ll never find you. By regularly publishing high-quality content, you can increase your website’s search engine ranking. This means that more people will see your website when searching for related terms.
3. Content Helps You Build Trust and credibility
If you want people to do business with you, they need to trust you. And one of the best ways to build trust is by creating helpful, informative content. By showing your potential customers that you know what you’re talking about, they’ll be more likely to trust you and do business with you.
4. It’s a Great Way to Connect with Your Customers
Another important reason to create content is that it’s a great way to connect with your target audience. When you produce high-quality content that’s relevant to their needs, you can connect with them on a deeper level. As any advertising firm can attest, this can help you build a strong relationship with them, which is essential for any business.
5. It Can Help You Generate More Sales
If you want to increase your sales, content creation is a great way to do it. By creating helpful, informative content, you can lead your potential customers down the sales funnel until they’re ready to buy from you. An advertising firm specializing in content creation can help you develop a strategy for using content to generate more sales.
As you can see, content creation is a vital part of any online marketing strategy. If you’re not already creating high-quality content regularly, now is the time to start. And if you need help getting started, an advertising firm specializing in content creation can assist you. Call us today to learn more about our services.
- Published in SEO
Why You Should Use Behavioral Data for Your Advertising
Advertisers have long used personal data to create target ads. But, what if they could use behavioral data instead? Behavioral data is information about how people behave, and it can be a powerful tool for advertisers. Here’s how it works and why you should consider using it in your advertising campaigns.
Behavioral data is useful for predicting future behavior. If you know that someone has bought a product in the past, there’s a good chance they will buy it again. This makes behavioral data a powerful tool for marketing campaigns. Here are some reasons to speak with a digital marketing firm about behavioral data.
1. Humans are Creatures of Habit
People are creatures of habit. We tend to do the same things over and over again. This is what behavioral data is all about. By studying how people behave, advertisers can better understand what they might want or need. For example, if you know that someone always buys coffee on their way to work, you could target them with an ad for a new coffee shop.
2. It’s More Accurate Than Personal Data
Personal data is information that people share about themselves, like their age, gender, or interests. It can be useful for targeting ads, but it’s not always accurate. People don’t always tell the truth about themselves, and even when they do, their interests can change over time. Behavioral data is much more accurate. It’s based on what people actually do, not what they say they do.
3. It’s More Actionable
Behavioral data is more accurate than personal data, so it’s also more actionable. That means it can generate better results for your advertising campaigns. For example, if you target someone with an ad based on their behavior, there’s a higher chance they will click on it.
4. It Can Help With Customer Retention
Customer retention is a big challenge for businesses. It’s often cheaper to keep a customer than to acquire a new one. And behavioral data can help with that. By understanding how your customers behave, you can keep them engaged and coming back for more. A digital marketing firm can help you use behavioral data to target ads and improve your customer retention rates.
Behavioral data is underutilized: over 76% of marketers fail to utilize behavioral data in internet ad targeting. If you’re not using it, you could be missing out on a valuable opportunity to improve your advertising campaigns. Looking for a digital marketing firm that can help you use behavioral data? Contact us today.
- Published in SEO
How a Digital Marketing Agency can Help Your Business Grow
Do you want to promote your business online? A digital marketing agency can help. The internet isn’t just a place for browsing cat videos or looking up recipes on Google, it’s also an amazing opportunity for small businesses, artists, and even individuals who may be trying to introduce new ideas into the market. The problem is that it’s hard to know where to start with all this technology. That’s why many companies turn to digital marketing agencies for help. Here’s what a digital marketing agency can do for your business.
1. Improve Your Digital Presence and Reputation
Just like how having a good legal team behind you is important if you’re ever involved in a lawsuit, it’s important to have your business “represented” online. That means ensuring that all of your information is accurate across the web, including on sites like Google and Facebook. This also includes putting out the right messages to stay relevant and to show your customers what your values are.
2. Get Aid With Your Promotions
Every business wants to get its name out there, but it’s difficult when you have no idea how much things are worth in the online world. A digital marketing agency can help by creating engaging content that will attract new customers to your site while also ensuring that your business is fiscally responsible for promotions.
3. Convert Clicks Into Action
Conversion is a fancy way of saying “getting someone to take action that benefits the company,” and it’s incredibly important when it comes to running a successful business online. A digital marketing agency can help by creating a strategy that will allow you to turn leads into sales, which will lead to more exposure and more customers ultimately!
4. Track Your Analytics
Analytics are the bread and butter of every good business. They provide insight into what’s working, what isn’t, and how to make improvements as you go along. A digital marketing agency can help by providing information on things like website traffic and social media engagement so that your business can adjust as needed for future projects.
5. Devise Expert Marketing Strategies
A digital marketing agency can help you develop a plan that works for you, show you what to measure success against, and how to continue improving once the project has been completed. Given that no two companies are alike, every strategy should be unique.
Most online activities (68%) begin with a search engine. Having a presence on Google and other search engines is no longer an option; it’s crucial for success. A digital marketing agency can help by creating a plan that gets your business in front of as many customers as possible, which will lead to more exposure and growth ultimately.
- Published in SEO
What You Need to Know About Google’s Upcoming Page Experience Update
What You Need to Know About Google’s Upcoming Page Experience Update
Google reportedly updates its search algorithm hundreds or even thousands of times each year. But for months, the forthcoming Page Experience update has been the source of much speculation. While experts initially believed that the update would have taken place by now, Google has announced a delay that can give businesses a little more time to prepare for what’s to come.
Whether you’re completely unfamiliar with what this Page Experience update might mean for your site or you’re looking for specific guidance on how to get ready, this post can address your concerns and safeguard your website against possible penalizations.
New Launch Date: June 2021
Throughout 2020, digital marketers and web developers were abuzz with how the Page Experience update might impact their clients’ sites. Your SEO agency might have made recommendations to you in order to get everything ready before May 2021, the expected launch time for the Page Experience update.
But by late April, Google announced that the update wouldn’t roll out according to that original schedule. Instead, the algorithm update would start to take effect in mid-June. It’s expected that the update will be fully rolled out by August 2021.
Google has stated that this more gradual approach will allow business owners time to make relevant changes while reducing the risk of drastic ranking changes. The company will also provide ongoing guidance to support website owners in knowing what to expect and how to prepare.
The Biggest Change: Google’s Core Web Vitals
Google updates its algorithm in an effort to align its search results with user intent and behavior. These updates aren’t meant to punish anyone; instead, they’re intended to provide better, more relevant results on a consistent basis. Although these updates can wreak havoc, in some cases, they’re supposed to reward sites that are providing value.
That will undoubtedly be the case once the Page Experience update takes effect. Google has always cared about the experience sites provide to visitors, but this latest update will really put those experiences under the microscope. The metrics included in the Page Experience update will address factors that could potentially have a huge impact on a web visitor’s ability to interact with a site and their overall perception of that site.
This update will address considerations that already play a role in the visitor experience, like mobile-friendliness, site security, and intrusive interstitials. However, there are other elements involved in this update you may not know as much about. Google’s Core Web Vitals are the cornerstone of this update, so it’s time to become familiar with them so you can make any necessary adjustments to your site.
- Largest Contentful Paint (LCP): If you’ve ever been frustrated by a webpage with slow-loading visuals, you’ll understand the importance of LCP. This measures the amount of time it takes for the biggest piece of content on a page to load completely. In other words, it speaks to loading speed and performance. Ideally, a page’s LCP rate should be less than 2.5 seconds.
- First Input Delay (FID): When you click on a page, you’ll want to be able to interact with it right away. But if you aren’t able to fill in a field or click a button immediately, this can be aggravating. FID measures the amount of time it takes for a page’s elements to provide their interactive features. Aim to get your page’s FID below 100 milliseconds to adhere to best practices for this update.
- Cumulative Layout Shift (CLS): As you wait for a page to load, you might be thrown off by a rapidly changing or jumping layout. That’s known as a layout shift — and it can be quite jarring, especially if you were in the middle of reading some content. CLS measures the number of layout shifts in a page’s entire lifespan. With this update, you should make every attempt to alleviate layout shifts so that your CLS score is lower than 0.1.
How to Prepare Your Website
Now that you understand what Google’s Core Web Vitals are and what will matter most with the Page Experience update, it’s time to get your website ready. Here are a few steps to take:
- Prioritize mobile-friendly and accessible design
- Fix navigation issues and errors
- Test your site’s speed and eliminate delays
- Create great content consistently to support your SEO
- Improve site security and acquire HTTPS certification
- Eliminate intrusive interstitials
- Learn more about page performance with Google’s Page Experience report
By taking these steps now, your website will be ready in advance of the June algorithm update’s launch. Even better, your webpages will provide a more positive user experience now and in the future. Once you remove any existing barriers, nothing will hold you back from ranking well in search results.
- Published in SEO
