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5 Questions to Ask when Hiring a Website Design Agency

By Jose Roman in 

Two people at a website design agency talking about a project

The Internet is a powerful tool for business, but it also has the potential to be an incredible waste of time. It's not just that there are so many sites out there vying for your attention. It's that the right site might be just one click away from you at any given moment--and you don't know where it is! That's why every business needs a professional website design company on their team: they're experts in making sure your website and all its visitors get what they want and need without wasting valuable clicks or time. Here are five questions to ask when hiring a website design agency.

1. Who Will Be Responsible for My Project?

Make sure your prospective agency has a point person on the project responsible for communication between you and the design company. It's crucial that you have a single, dedicated contact from the website company throughout the project. Often, a marketing or creative director can help you set your target market and content goals.

2. How Will You Build My Site?

You will be investing a lot of time and energy on your website, so make sure you find out how the agency plans to build it for you. Many agencies will give you options depending on your needs and budget. Some agencies build sites on their own platform, while others use WordPress or Drupal. Ask your agency what CMS (Content Management System) they plan to use and why.

3. How Much Experience Do You Have?

You will want to look for a website design agency that's been in business for at least five years, needs it to have created a large number of sites in the past, and has several examples for you to look at. You will be investing a lot of money and time, so use your best judgment when deciding who can help you get the most out of your website and brand.

4. Can I See Some Work from Your Clients?

A website design agency may be reluctant to share their clients' websites because they are still under contract. However, you should expect them to show you at least one website. If the agency is unable or unwilling to share any client work with you, ask yourself what it is they are hiding.

5. What If I Don't Like the Design?

This is the worst nightmare of every business owner, so make sure to ask this question. The website design agency should be able to work with you to create a design that works for your industry and reflects your company's goals. If not, you may need to look elsewhere.

It's been shown that a website's aesthetic significantly influences user engagement. According to studies, 38% of users will abandon a site if it is aesthetically unpleasant. The agency you work with must create a site that appeals to your target audience and professionally represents your brand.

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About Jose Roman

He is the Senior Website Designer at TagLine. For more than 20 years he has developed his career in different areas of graphic design, printing and, finally, web development and design and SEO optimization.

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