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5 Reasons to Use the Radio to Market Your Company

By Jonathan Shepley in Marketing, Televsion and Radio Advertising

Do you think radio advertising is a thing of the past? If so, you couldn't be more wrong. If you want to effectively promote your business in a creative way, it's smart to hire an advertising firm that can help you make radio ads. Here are a few reasons why you should use the radio to market your company.

1. Several Niches

There are loads of radio channels on the air, including both FM and AM channels that cater to different demographics. Regardless of what your niche market is, you're bound to find it on a local or national radio station.

2. Large Reach

Since radio is available around the world, using it for your marketing can have a bigger reach than you may anticipate. According to SmallBizGenuis, videos are shared 1,200% more than text and links combined. Audio is just as impactful when it comes to engaging people, as it's much more attention-grabbing than having them read long blocks of text. Regardless of the size of your city or town, it likely has some radio stations that you can connect to, and many of these stations may also stream online to reach a wider demographic.

3. Audience Imagination

Radio ads encourage creativity. While some people may assume the lack of visuals will be a setback, this form of advertising plays into people's imaginations in a unique way. With an engaging voice, a radio ad can make a huge impact by helping your audience form a clear visual in their minds.

4. Personality

While print advertising from a professional advertising firm can be highly effective, it doesn't allow for the same personality that good audio does. With a radio ad, you can use all sorts of expressions and sound effects that you can't use in print. Plus, if your audience forms a relationship with a radio DJ or show, you can more easily connect them to your products or services.

5. Budgeting

When it comes to your business's marketing, it's important to stay within your expected budget. The type of advertising format you use can affect just how far ahead you need to plan your spending. When you're dealing with television or video ads, you have to set up production for weeks and sometimes months ahead of time. Radio ads require much less time to plan, which helps you avoid surprise expenses.

As you can see, radio advertising is a great way to reach your local or national community and encourage them to use your products or services. If you're looking for a skilled advertising firm to assist you with this form of marketing, contact Tagline Media Group today!