How to Dominate Your Market With a Killer Podcast Studio in Tucson

By Jonathan Shepley in Marketing, Televsion and Radio Advertising

There's no denying that Tucson is a city on the rise. Just last year, Time Magazine named The 'Old Pueblo' one of the 'World's Greatest Places' to live. And it's easy to see why. The city boasts a world-class culinary scene, charming Barrio Viejo history, boutique hotels, museums, National Park, downtown shopping, and even a winter skiing destination.

As Tucson continues to invest in business development, it's time for you to establish a foothold in the local and regional market. But how does your brand stand out in a swelling current of economic growth? How do you ensure that your voice is heard above the noise?

The answer is podcasting. 

Creating an audio show elevates your brand above the competition and firmly establishes you as the authority in your industry. Your broadcast does more than sell products. It influences how people feel about your product and addresses the issues your customers care about. 

Next, we'll look at what broadcasting is and why your business could benefit from having a podcast.

What Is Podcasting?

Podcasting allows you to create and share audio content over a digital platform. You record yourself talking about topics that interest you and your audience. Once you record a session, you upload the audio file. The common term for this file is an episode. You upload the episode to a streaming platform such as a website, social media page, or streaming service (Apple, Spotify, etc.)

People subscribe to your show and listen to each episode as you release it. It's like having your own radio show but without the need for a traditional broadcasting station. With podcasting, you can share your voice and ideas with a global audience.

Does Podcasting Help My Tucson Business?

For most audio content creators, the endgame is clear: 

They're generating revenue directly from the podcast. Or, it's a means to direct more traffic to their business. In either case, the audio show is designed to make more money.

Not convinced of podcasting's potential to monetize? Consider this:

• According to Backlnko, over five million podcasts, 70 million episodes, and 460 million listeners worldwide.
• The average listener spends seven hours a week binging their favorite audio shows.
• Global broadcasting advertising revenue is projected to reach $4.02 billion in 2024.
• Seventy-three percent of listeners tune in to a podcast on their devices in settings where the show has their undivided attention.

There are numerous reasons why podcasting is a good idea for modern businesses and up-and-coming entrepreneurs. But the most important reason is simple: It can generate more business opportunities for your company. That alone makes it an investment worth considering. 

That said, here are ways that podcasting helps you generate more income:

• You build a direct connection with your audience by providing valuable content tailored to their interests and needs.
• You can use podcasting to promote your products, services, and brand message to a highly engaged audience.
• You establish yourself or your business as an authority and thought leader within your industry or niche.
• You generate additional revenue streams for your business by monetizing your podcast through sponsorships, advertising, or premium content offerings.
• You can repurpose and distribute your content across multiple channels, increasing its reach and impact.

How Do I Start a Podcast?

Step 1: Define Your Podcast's Purpose and Audience

Before you start, define your purpose and target audience. What do you want to achieve with your show, and who do you want to reach? The answer will help you determine your podcast's content, format, and tone so that it resonates with your people.

Step 2: Choose Your Podcasting Equipment

To get started, you'll need some basics. At a minimum, you'll need a microphone, a computer or recording device, and audio editing software. Choosing audio recording and production equipment that fits your budget and your needs can be overwhelming due to the wide range of choices on the market.

If you don't have the budget or ability to set up your own studio, the best option is to rent a professional studio like the one TagLine provides in Tucson. Also, a professional recording offers better results (compare DIY vs. Pro recording below).

Step 3: Plan and Record Your Podcast's Episodes

Develop a content calendar and outline your topics in advance. It will help you stay organized and ensure your episodes are consistent and engaging. Be sure to speak clearly and with enthusiasm when recording, as this will help keep your listeners engaged.

Step 4: Edit and Publish Your Episodes

Use audio editing software to trim, add intro/outro music, and adjust the volume levels. Publish them to a hosting platform that provides an RSS feed. You can submit the episode to directories like Apple Podcasts and Spotify. Again, compare DIY vs professional recording options to see which gives you better results in the editing phase.

Step 5: Promote Your Podcast

Share every new episode on your social media, your website, and other relevant platforms. Encourage your audience to leave reviews and ratings, which will help your podcast gain visibility and credibility. Consider collaborating with other podcasters or guests to cross-promote and reach new audiences.

DIY Podcasting vs. Hiring a Podcast Studio in Tucson

Like a Grammy-winning album, professional podcasting requires high-end, industry-standard recording results. This is because each episode is broadcast on a wide range of devices: car radios, wireless speakers, headphones, monitors and TVs.

If we talk about a vlog, video-blog or video podcast, we must also take into account the quality of the image, the ambience of the studio, the decoration, lighting, etc.

To get professional level results, you have to invest in expensive equipment, create an environment and have some knowledge about recording, production, and audio and video mastering. Otherwise, the results obtained may not be of sufficient quality and that can be detrimental to the competitiveness of your podcast.

If you can do it at home, DIY may be your thing. However, if you can't or are a beginner, you can opt for a professional podcast studio rental like our studios in Tucson. Compare and consider the points below to help you make the right decision:

	DYI Podcast Recording	Professional Studio Recording
Cost	Low cost - only need basic equipment like a mic, computer, and free software	Higher cost for studio rental and professional equipment/staff
Equipment Quality	Basic consumer-grade equipment	High-end professional-grade equipment and acoustically treated rooms
Audio Quality	Decent audio quality if recorded properly, but susceptible to background noise/echoes	Excellent broadcast-quality audio with professional editing
Video Capabilities	Limited video capabilities with basic webcams/lighting	Ability to record high-quality video with professional cameras/lighting
Convenience	Very convenient to record at home on your own schedule	Need to book studio time and travel to the facility
Distractions	Potential distractions from home environment (noise, interruptions)	Dedicated distraction-free recording environment
Expertise	Rely on your own skills for recording, editing, mixing	Access to professional audio engineers and production staff
Branding	Limited branding/professional appearance	Ability to create a highly polished, branded product
Scalability	Difficult to scale up for more complex productions	Easier to accommodate multiple hosts, guests, equipment needs
Collaboration	Challenging for remote multi-person recordings	Designed for seamless multi-connection capabilities

About TagLine's Tucson Podcast Studio

Tagline's full-scale podcast studio in Tucson features industry-level audio and video equipment that delivers broadcast-ready results. Create your podcast environment using one or more of our unique studio settings.

You get a quality recording at the same level as the podcasts you know and love. Contact Tagline Podcast Studio to reserve your recording dates. We are Tucson's premier choice for pro-level podcasting. 

Fill out our form or give us a call Tagline Podcast Studio in Tucson to get started.