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People are moved by images. After all, the brain can process a visual 60,000 times faster than it can process words. When you think about the way people browse the web, it is no surprise that sites with images get 94% more views than those that are text-driven. Customers can absorb images quickly enough to get interested in a website, but on a text-only page, they may decide to click away before their brains even have time to process the words. The importance of visuals isn’t limited to the internet, however. For businesses, every piece of marketing collateral and advertising has to be aesthetically appealing to be successful—if it’s not, then you could be wasting valuable resources. For these reasons, graphic design matters. Even for small businesses, design can’t be seen as an afterthought that happens in-house. Instead, it should be considered an important investment in growing and sustaining the company.
The cost of ignoring the importance of graphic design is high for any business. Without careful design, your messaging can get lost and your business could fail to attract the attention of new customers or to keep current customers engaged. Have you considered these impacts of good graphic design?
Research shows that you have less than a second to make a first impression on a customer. Graphic design can make sure that impression is a good one—and make customers want to stick around for longer.
There are countless applications for graphic design in your business. If you send out direct mailers, graphic design is essential for making sure your campaigns have an impact. A graphic designer can refresh your website, making it more user-friendly and aesthetically pleasing. If your company needs a logo or wants to update the one you have, a skilled graphic designer can put together an image that works for your business.