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Customers are increasingly turning to the internet over brick-and-mortar stores to do business, and you may never get a second chance to secure a sale if your website makes a bad first impression. What does your site say about your company? Whether you’re designing your business’ first website or have an older website that hasn’t been updated in a while, appearances matter. Today’s web-savvy customers have high expectations when it comes to the sites they visit, and if yours is dysfunctional or outdated, they will assume your business is, too.
Customers want specific info when they visit a business’ website, and if you don’t deliver, they’re unlikely to contact you for additional information. Instead, they will go to another business’ site that answers their questions up front.
Having a website is a non-negotiable part of doing business in today’s world. If you don’t yet have a website, or if your website is outdated or boring, you could be missing out on these benefits:
Although websites are a powerful tool for all businesses, they are especially vital for small businesses. The playing field is level online, so small businesses can improve their reach and connect with new customers in a way that would be difficult or even impossible through other forms of advertising.