Hiring an outside digital marketing firm is an effective way for small businesses to boost their SEO results. According to tech industry insiders, it’s reported that 68% of consumers report that positive online reviews increase their trust in a business, prompting them to use them more. If you want to reach and convert more customers, it’s time to start looking for a digital marketing firm to lead your efforts. Here are a few tips to consider when looking for a firm for your small business.
Know Your Niche
Does your company operate in a narrow marketplace that’s very specialized? If your small business has any niche needs or requirements, you’ll want to make sure that the firm you hire has success in this area. Don’t be afraid to ask the potential company if you can review previous work that they’ve completed for another company in your field or industry.
Ask for Referrals
Finding the right partner to help with your SEO needs doesn’t have to be difficult. The process could be as easy as asking other small business owners who they use. Monthly events like local Chamber of Commerce meetings provide an excellent opportunity to ask fellow business owners for their recommendations. Through this exercise, you can learn more about who the trusted providers are in the local area, and which companies are best avoided. People like to share their knowledge and are usually more than happy to share their positive vendor and service provider recommendations.
Do Your Research
Even the strongest recommendations should be researched. You’re responsible for doing your own due diligence in addition to seeking advice from other business owners. When researching possible firms, be sure to review their results for clients of similar size and scope to your business. You’ll want to know if they can deliver the SEO results your company needs to grow to the next level. Finally, interviewing your short list of candidates will help you make your final decision. In addition to confirming their credentials and experience, you’ll want to know if their work and communication styles are a good fit.
We’re the digital marketing firm to call for all of your small business’ SEO needs. If you’re ready to take your marketing game to the next level, call us today and schedule a consultation. We look forward to working with you!