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3 Components of a Strong Website Design

By Jose Roman in Website Design

A good website design is essential today for every business. According to a study by Stamford University, about 94% of first impressions are relative to your website design. Your website is often the first encounter consumers have with your business. Here are four hallmarks of a strong design.

1. Easy Navigation

When visitors reach your website, they want to quickly navigate the website to find the information they are searching for. Easy navigation depends on clear menu options, intuitive content organization, and consistent organization to allow users to browse seamlessly. Of course, responsive website design is a must. More people than ever are using devices other than laptops and CPUs to access the internet. Mobile devices are the preferred search method. Responsive design ensures that your website appears the same across all devices.

2. Visually Stunning Website Design

A strong design uses visuals that get the user's attention. Graphics, fonts, color layouts, and other designs combine to create a visually captivating experience for the user. Visuals should be used strategically to elicit positive emotions from the user. The visuals should be consistent with branding. Visuals like typography and video can grab visitors' attention and make a lasting impression. The visuals used on the website should guide visitors to a strong call to action.

3. Call-to-Action

Great web design includes calls to action that motivate visitors to act. CTAs should be prominently displayed and guide users to the conversion funnel. Strategic placement of CTAs will get visitors' attention and move them toward acting (buying your product or service). Whether your goal is to get users to sign up for more information, make a purchase, or contact your business, a strong CTA will get results. Of course, a CTA requires professional design input and strategic locations throughout the site to ensure results.

There are many technical aspects of web design that all need to come together perfectly to create a strong web design. For example, ease of checkout for your customers, customer service options like chat features, and more. A lot is riding on having a strong website to reach and engage your audience.

A strong website requires professional support. Partnering with a design company that bases practices on proven results is the best website design to promote your business. Call Tagline Media today to get started with our service!