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3 Questions to Answer About Your Logo Design

By Emily Filener in Graphic Design

How attractive does your business logo look on your products and advertisements? Are you stuck with it just because it took you lots of time and money to create? You should never keep a bad logo. The best you can do if you're not sure that your logo is doing you justice is to hire an agency that can provide a non-biased response to your branding. They will tell you if there is any room for improvement. Here're a few questions you should ask yourself about your brand or logo design and how it can make or break your business.

1. Is the Logo Design a Good Representative of Your Brand?

Your logo is one of the most important parts of your branding. However, it's not all of it. Apart from that logo, there are lots of other things that make up your brand. For instance, most brands have a theme, color palette, and fonts that they stick to. Your logo should easily blend into these other things. It should also represent what your service or product is about. A cohesive appearance attracts clients and creates a smoother experience for your audience. Having a logo that's divorced from the rest of your brand can chase clients away.

2. Is the Logo Design Simple Enough?

With logos, simplicity is the name of the game. Bombarding your logo with lots of features can work against you. This will confuse the customer, and it can make it difficult for them to feel drawn to your brand. As such, you need to take a minimalist approach to logo design. This should also be the case with brand voice and the overall business approach. A good logo design will help you create a clean cut concise-looking brand image your audience will find attractive. People tend to run away from complicated things. According to FinancesOnline, 95% of the top 100 brands only use one or two colors on their logo to keep things simple.

3. How Does a Good Logo Help Your Brand?

A great logo can attract and keep loyal customers. It will help build trust with your audience. Before potential buyers visit your website or walk into your shop, they will have taken the time to create the first impression of you and your business. Your logo contributes a lot to this. If you have a professional design and clean-cut logo, you will more likely come across as very professional to your potential customers.

Your logo is the center of your branding. People may not remember much about you, but you should have a logo that's recognizable. If you need help, our logo design team can help you create your dream brand from scratch. Get in touch with us today to learn more about marketing techniques and design and a lot more if you jump on board with our proposals.