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Rebranding 101: How to Effectively Change Your Logo

By Emily Filener in Graphic Design

Your logo plays a huge role in your marketing. With the right corporate logo design, customers can instantly form a connection with your brand that sticks in their minds for the long term. Conversely, an ineffective logo can make your company less memorable. If your current logo isn't delivering the results you want and it's time for a rebrand, you'll need to put a lot of careful thought into your new design. Let's take a look at some of the most important considerations to make when collaborating with marketing professionals to change your logo.

Decide Which Elements to Keep

Even if you aren't currently reaching as wide of an audience as you'd like, you don't want to alienate the loyal customers you have right now. As you reinvent your logo, it's wise to keep certain design elements to offer a sense of familiarity to those who already know and love your business. Consider asking your marketing company to use the same color scheme or similar shapes to ensure your branding is still recognizable.

Consider Your Target Audience

One of the biggest factors in successful marketing is knowing your target demographic. Consider what your audience values and have your marketing company incorporate this into your corporate logo design. For example, if your company is beloved for its eco-friendliness, you may want to reflect this in the imagery you use.

Consider Your Competition

An effective logo should highlight what makes your company unique. You don't want to blend in with other similar businesses in your area. Take a look at the logos your competitors use and make an active effort to create a logo that stands out against them.

Be Flexible

An important thing to keep in mind when it comes to branding is that nothing is permanent. There's no law stating that the logo you choose now needs to be the one you use forever. If a logo simply doesn't work for you a few months or years down the line, a good marketing company will be happy to help you rework it.

According to WordStream, the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Choosing the right professionals to assist your business with marketing helps ensure you have the tools you need to succeed. If you're looking for a highly skilled marketing company to assist you with corporate logo design and more, contact Tagline Media today!