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By Emily Filener in Graphic Design
Your logo plays a huge role in your marketing. With the right corporate logo design, customers can instantly form a connection with your brand that sticks in their minds for the long term. Conversely, an ineffective logo can make your company less memorable. If your current logo isn't delivering the results you want and it's time for a rebrand, you'll need to put a lot of careful thought into your new design. Let's take a look at some of the most important considerations to make when collaborating with marketing professionals to change your logo. Even if you aren't currently reaching as wide of an audience as you'd like, you don't want to alienate the loyal customers you have right now. As you reinvent your logo, it's wise to keep certain design elements to offer a sense of familiarity to those who already know and love your business. Consider asking your marketing company to use the same color scheme or similar shapes to ensure your branding is still recognizable. One of the biggest factors in successful marketing is knowing your target demographic. Consider what your audience values and have your marketing company incorporate this into your corporate logo design. For example, if your company is beloved for its eco-friendliness, you may want to reflect this in the imagery you use. An effective logo should highlight what makes your company unique. You don't want to blend in with other similar businesses in your area. Take a look at the logos your competitors use and make an active effort to create a logo that stands out against them. An important thing to keep in mind when it comes to branding is that nothing is permanent. There's no law stating that the logo you choose now needs to be the one you use forever. If a logo simply doesn't work for you a few months or years down the line, a good marketing company will be happy to help you rework it. According to WordStream, the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Choosing the right professionals to assist your business with marketing helps ensure you have the tools you need to succeed. If you're looking for a highly skilled marketing company to assist you with corporate logo design and more, contact Tagline Media today!Decide Which Elements to Keep
Consider Your Target Audience
Consider Your Competition
Be Flexible
Our Creative Services in Tucson specialize in transforming ideas into visual masterpieces. Our team of experts crafts designs that are not only visually stunning but also strategically aligned with your brand's goals.
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Hi, my name is Emily. I am the Creative Director and Account Manager at Tagline. My background is in graphic design and digital marketing. I was born and raised in Tucson and went to the University of Arizona for graphic design and communications.
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When we leave home or the office and walk or drive around town, billboards, bus ads and other outdoor billboards catch our attention. Outdoor ads have great advantages that digital content alone lacks. Read on to learn about some of the biggest advantages of outdoor advertising.
Visual marketing plays a huge role in the amount of traffic your business receives. Here's why focusing on your corporate logo design is vital.
Creating an eye-catching logo can help small businesses of all types. From retail stores to commercial companies, you can reach a wider audience and attract more customers. It's important to know what logos mean for your brand so let's get insight into tips for creating a catchy logo. 1. Make It Unique There are a […]
