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5 Tips for Creating an Eye Catching Logo

By Emily Filener in 

A child with binoculars looking to see what logos mean for your brand

Creating an eye-catching logo can help small businesses of all types. From retail stores to commercial companies, you can reach a wider audience and attract more customers. It's important to know what logos mean for your brand so let's get insight into tips for creating a catchy logo.

1. Make It Unique

There are a sea of logos out there so having a unique one is the key to standing out from the crowd. A unique logo has the power to grab attention and help customers remember your brand. When you see the icon of a brand, it should immediately be associated with your company. Utilize colors, shapes, and fonts to create something new.

2. Keep It Simple

Simplicity is key to effective logo design. Keeping your logo simple also makes it easier to translate across platforms, as a complex logo can look distorted when scaled down or stretched out. In addition, a restrained and minimalistic logo creates an impression of sophistication, making it look more professional.

3. Reflect Brand Values

When thinking about what logos mean for your brand, any icon should reflect company values and core message. A distinctive design, color combination, symbol, and font all need to be carefully selected to represent the heart of your brand. For example, don't use a money symbol if your company is a non-profit.

4. Should Resonate in Black and White

A logo should be as effective in black and white as in color. This way, if you ever decide to print your logo on a black-and-white document or run an advertisement in a newspaper, it will still stand out. If you use a lot of colors, make sure that the logo reflects your brand even without them.

5. Understand Principles of Design

According to FinancesOnline, a total of 10 to 20 principles of design exist when it comes to logo design. It includes understanding the hierarchy of elements, balance, contrast, and color theory. Having a good understanding of these principles is essential to creating an eye-catching logo. Knowing how to use elements like color, font, and shape to create a sense of harmony will help your logo be more attractive.

Knowing what logos mean for your brand is essential for businesses of all types. Keep these tips in mind when designing your logo to ensure that it makes the right impression and resonates with your target audience. Contact Tagline Media Group today so we can create an icon that represents your company.

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About Emily Filener

Hi, my name is Emily. I am the Creative Director and Account Manager at Tagline. My background is in graphic design and digital marketing. I was born and raised in Tucson and went to the University of Arizona for graphic design and communications.

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