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Debunking Common Myths About Keyword Integration

By Jose Roman in SEO

In the world of digital marketing and search engine optimization, there’s a lot of vague information that can seem mysterious. This can be unsettling when you consider how important it is to have effective marketing strategies and use good SEO practices. There are a lot of myths swirling around concerning keywords and how they can best be integrated into your SEO approach. Let’s look at a few of these myths and get the truth.

Keyword Research Doesn’t Matter

This is a huge myth and a huge mistake. Keyword research is vital to your overall digital marketing success. Ignoring keyword research is like heading out on a journey without a map. You should consider your keyword research as the blueprint that you’ll use to construct an SEO strategy. This research will inform your choices for keywords, phrases, and topics that are applicable and relevant to your targeted audience.

Keyword Targeting Isn’t Necessary

There is a big misconception that if your content is good, then traffic will naturally flow to you. This only applies to content that doesn’t have a marketing motivation. Content that is being written entirely for entertainment or other purposes might do okay through word of mouth, but when you’re specifically using your content to market your goods or services, keyword targeting is the name of the game. You must realize the enormous audience that is viewing content on the internet. Ignoring keyword targeting is like working blind. Random, aimless content will not generate traffic for your site.

Only Target High Volume Keywords

There is some logic behind this idea because you do want to target keywords that have a high search volume, but that’s only relevant if it’s pertinent to your purpose. Also, you want to make sure that you’re not just picking random keywords. High-volume keywords are a good option if they also align with the keyword research you’ve already done.

Keyword Stuffing Generates More Traffic

No, keyword stuffing, even of keywords that are well-researched, high-volume terms, will not benefit you’re ultimate goal. Keyword stuffing is the practice of inserting keywords unnaturally into content for the sole purpose of bringing traffic. This ignores the need for content to be high-quality information that an audience finds relevant. You’ll wind up losing traffic as search engines drop you lower and lower in the search results for poor content.

Conclusion

Did you know that 68% of online experiences start with a search engine, according to Ahrefs? This just proves how important it is to utilize the right resources to boost your company on these search engines. If you’re looking for help with digital marketing and SEO strategies, please contact Tagline Media today.