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Logo Design Mistakes to Avoid

By Emily Filener in Graphic Design

When it comes to logo design, there are 10-20 factors to consider. These include things such as originality, simplicity, balance, proportion, and color. However, when it comes to putting together the perfect logo, there are also some key mistakes that you should avoid at all costs. If you are trying to create the perfect logo for your business, here are some things that you definitely don't want to do.

1. Poor Font Choice

Fonts can make or break a logo, and it is important that you carefully consider your fonts before including them. For example, using a font like Comic Sans for your business can make it seem silly and unprofessional. The font that you choose should match the tone of your business and should complement the design of the logo. Don't be afraid to try out a few different fonts to see which one stands out the best.

2. Cluttered Design

Another mistake that you'll want to avoid with logo design is making it way too cluttered and busy. If you have too many conflicting elements, viewers will have trouble making out your message. This can completely undermine the reason for your logo and make it more trouble than anything. You'll want something that is simple, versatile, and memorable, not something that will confuse viewers.

3. Unoriginality

Another mistake that some people make when creating a logo design is basing it on a familiar logo that a lot of people already know. For example, the Starbucks logo. Not only does this make it seem unoriginal, but it can even get you in trouble with things like copyright. You want your logo to stand out from all others and be completely unique to you and your brand.

4. Color Clashing

Complementary colors should be used when possible, such as yellow and purple, red and green, or orange and blue. These colors are complementary because they stand directly across from each other on the color wheel. Without getting too much into color theory, using these colors can help your logo stand out by providing a cohesive color scheme that is pleasing to look at.

If you are trying to come up with the best logo design for your business, these are just four mistakes that you should watch out for. Keep in mind that less is often more when it comes to making a logo that both stands out and sticks in the minds of your customers.