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What Logos Mean for Your Brand

By Emily Filener in Graphic Design

The logo is what most people think of when they hear the words "brand" or "corporate identity." It's what you see on your coffee mug, what you wear to work, and what shows up in your browser tabs. And it can make a big difference. So, here’s what logos mean for your brand.

A logo has two main jobs: Communicating who you are and what you do and giving consumers an idea of how reliable (or not) a company might be. In other words, every time someone sees your logo, they should have some idea about who created this product or service and whether or not that person can be trusted. But what makes one company more trustworthy than another? What makes one quick-service restaurant seem more reliable than another? Design is what makes the difference.

A good logo is memorable, recognizable, and familiar. It keeps what's important to your company front-and-center in the minds of your customers. It's what they see every time they use your products or services and what makes them feel good about what you do.

To work for your brand, a logo needs to be versatile. It needs to look good small-sized, big-sized, paired with another design element—or not. It can't just be eye-catching; it has to withstand the test of time (and trends). It needs to fit what your company does and what your customers expect.

Before looking into what logos mean for your brand, here are things to consider when designing one.

1. A Logo Should Be Simple and Clear

Your custom business logo design should take up just the right amount of space. It needs to stand out enough that it's instantly recognizable, so make sure it's not muddied by what's around it or what colors you've chosen.

2. Logos Should Be Designed for a Specific Purpose

Every element of your company has a purpose, and every design decision should have some thought behind it. So how do you know what kind of corporate logo design you need? That depends on what you're using your logo for.

A full-color logo is ideal if you want to use it in outdoor signage or printed materials such as brochures and pamphlets, while a simplified logo can look great on your website.

3. If You Can't Be Unique, At Least Be Consistent

Don't try to be what you're not. If what you do every day is show a funny video on YouTube, don't make your logo look like it belongs in the pages of The Wall Street Journal.

Your logo design needs to reflect what people expect your brand to be. Strong brands have a recognizable look and feel that link right back to what they stand for. Without question, simplicity and consistency are the two most important elements in any business logo design

4. It Needs to Be Memorable

There's a lot of noise out there. Therefore, your logo has to have what it takes to stand out from the crowd. But what if what you have is just another forgettable design? Boring! No one will pay attention to what you do (or what your company does) or how reliable or trustworthy you are. Your logo should make people remember you and what your company represents right away.

5. Color Choice Matters

Now, what colors are right for your brand? You want to choose colors that fit with what you do and how you position yourself.

If your brand or business is traditional and old-fashioned, you might choose warm colors such as reds and browns. If you're trying to convey a younger, more modern vibe, opt for cooler tones like blues and yellows.

6. A Logo Should Reflect Your Company

This may seem obvious, but it's everything. It needs to be true to who and what your company is. That means what your company does, what you stand for, and what you want to do in the future.

Learn More About What Logos Mean for Your Brand

If you want to learn more about what logos mean for your brand, call Tagline Media Group. We also would love the opportunity to chat about what logo design services we can provide for you.