Why Local SEO Services Are Important for Your Tucson Business

By Jose Roman in SEO

We’ve said it before.

You may have the best product or service, a brand that speaks to people, an amazing workforce, or even a killer business plan.

However, if nobody knows you’re there, it won’t matter!

In the highly competitive Tucson market, being seen is just as important as being heard. 

The best way to get seen is to create a high-powered strategy that pushes your brand to the front of the line when people search for your products or services online.

In the marketing world, this strategy is known as search engine optimization (SEO). Specifically, we call it LOCAL SEO. 

Below, we look at what SEO is, why it’s important, and how it can literally be the catalyst for raking in more revenue for your business. If you’re serious about company growth, and you’re looking for a strategy that puts you in touch with more people, read on.

What Is Local SEO in Tucson?

Here’s a simple definition of local SEO:

Local SEO is the practice of optimizing your business's online presence to increase visibility in local search results for geographically-related queries.

Let’s break it down:

…optimizing your business’s online presence…

Optimize means to “make the best or most effective use of”. The purpose of local SEO services is to help you make the best use of your brand’s online presence.

…to increase visibility…

When someone searches for a product or service through Google or another search engine, you want your business to be at the top of the search results. The top-ranking page in a search result gets 49 percent of the traffic. That’s nearly half. Imagine if that was YOUR business getting all that traffic.

…local search results for geographically-related queries.

When a person types in “_______ in Tucson”, you want your website to be the most relevant for whatever search term they type in based on local Tucson results.

Here’s Why Local SEO Is Important for Your Tucson Business

Because it’s digital and takes time to develop, SEO can often seem like a passive form of marketing. However, it’s quite the opposite. SEO is a highly engaging and proactive way to launch your business into the limelight. Here’s why:

1. Get a Huge Jump on the Competition

58% of Businesses Don’t Optimize for Local Search (reviewtrackers)

96.55% of all pages get zero search traffic from Google. (Ahrefs).

There’s a good chance your competitors either don’t know what local SEO services is or haven't bothered to integrate it into their website marketing strategy. Even if they’re incorporating SEO elements into their website, they’re not using them correctly. As a result, their pages get zero traffic.

This provides an opportunity for you to position your website for greater visibility and higher Google rankings.

Working with your web team or developer to adopt an effective strategy can put you WAY ahead of the game and get your business the visibility you’ve been looking for. It’s not about doing SEO. Instead, it’s about doing SEO the right way with a focus on the local market.

2. Local SEO Gives You Marketing Leverage

The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs).

Over two-thirds (68.7%) of all clicks go to the top three organic search results (First Page Sage, 2023)

With the right strategy, SEO spreads your message across the Internet by connecting your website to relevant keywords and searches within your industry. The higher your website ranks for local searches, the more likely it is to rank for other relevant searches. 

We call this a keyword strategy, where we match your business with the most relevant search terms in your industry. When you gain more visibility based on the right keywords, Google rewards your website by ranking it higher for other keywords. 

3. Local SEO Targets the Customers You Actually Want

76% of people who search locally visit a related business within a day (Backlinko).

46% of all Google searches have local intent (Backlinko).

Your website is not designed for the general public. Instead, you use it to reach the customers you really want. You can target Tucson customers who are already looking for what you have to offer. When you match the keywords on your website with the search phrases and user intent, you’re likely to connect with the right people instead of wasting time with people who aren’t interested.

4. Local SEO Puts Your Tucson Business Everywhere

97% of people learn more about a local company online than anywhere else (localIQ).

When you think of SEO, you may immediately turn your attention to optimizing your website content. However, local SEO strategies can increase your visibility and position your business in more places online. Optimize these platforms and use SEO in the following platforms:

• Your Website
• Social Media page
• Google Business Profile
• Mobile App
• Voice search platforms
• Moz Local
• Google/Apple Maps
• Yelp
• Backlinks
• Local Directories
• Brightlocal

One of the benefits of optimizing multiple platforms for local SEO is that you can link all these platforms back to your website to drive more traffic. The more links you send back to the website, the more visibility you create. 

5. Google Rewards Websites That Contain Local SEO

Google is always monitoring, indexing, updating, and REWARDING your website based on how well it’s structured and optimized. If you optimize the website well, structure it logically, and add quality content, Google is likely to reward your site well by ranking it higher in local organic searches. 

Here are just a few of many items that Google looks for:

Content quality and relevance: Google analyzes content to determine its quality and relevance to search queries.

Site structure and navigation: Clear, simple site structure helps Google crawl and understand the site more easily.

Internal Linking: Google follows internal links to discover and crawl new pages on the site.

Mobile-friendliness: Google prefers mobile-friendly sites and uses mobile-first indexing.

Page speed: Fast-loading pages are favored by Google's crawlers.

Unique and fresh content: Google looks for new or updated content during its crawls.

Metadata: Title tags and meta descriptions help Google understand page content.

Backlinks: Google discovers new pages by following links from other sites.

Technical elements: Proper HTML structure, status codes, and canonicalization are assessed

Google's Helpful Content uses machine learning to identify quality content, considering factors like page elements, site structure, and authority indicators. It prioritizes relevance, originality, and natural keyword usage. Google also weighs expertise, user location, and settings. Algorithm updates reward high-quality sites and penalize low-quality ones in search results.

The bottom line is that you need to develop a killer content and optimization strategy for Google to elevate your website in organic searches.

The Last Word

Local SEO Services can propel your website into the spotlight and give it the visibility you want. A strong SEO strategy helps you outperform your competitors and gets you in front of the potential customers you’ve always wanted. Google rewards SEO-optimized websites with higher rankings and more visibility. If you don’t have a workable local SEO strategy, now is the time to develop a strategy that works for you. 

Schedule a Consultation for Local SEO Services in Tucson

At Tagline Media, we do more than just build websites. Our team of website experts can create a powerful local SEO campaign to help your website generate more clicks, more conversions, and more revenue. 

Fill out our online form or call Tagline Media for professional SEO services.