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Why Content Creation Is Important for Your Business

By Jose Roman under

It's no secret that to be successful in business today, you need a strong online presence. This means having a website, social media accounts, and high-quality content. But what many business owners don't realize is that content creation is one of the most important aspects of online marketing. Here are just a few reasons why. […]

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Why You Should Use Behavioral Data for Your Advertising

By Jonathan Shepley under

Advertisers have long used personal data to create target ads. But, what if they could use behavioral data instead? Behavioral data is information about how people behave, and it can be a powerful tool for advertisers. Here's how it works and why you should consider using it in your advertising campaigns. Behavioral data is useful […]

Cut out letters on a board to figure out what logos mean for your brand

Choosing the Right Logo Font

By Emily Filener under

Choosing the right font is essential in logo design. It sets the tone for your brand, conveying characteristics like trust, innovation, or playfulness. Discover how to select fonts that align with your brand's philosophy, avoid the pitfalls of trendy choices, and ensure legibility and timelessness for your logo's impact.

An illustration of two people looking at a computer talking about brand consistency

What Is Brand Consistency?

By Emily Filener under

Consistency is the key to gaining a client's trust and increasing your return on investment. Inconsistent branding, on the other hand, devalues a brand's reputation. Let's take a closer look at what brand consistency entails. What is Brand Consistency? Consistency equals reliability, and when you're reliable, you're also identifiable, which means you're more likely to […]

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New Marketing Trends for 2022

By Jonathan Shepley under

As the new year approaches, digital marketing agency leaders are looking for the latest trends and what they can do to boost marketing for their customers with some of the latest trends.

Use Pantone Color Books to help with logo design services

Popular Logo Colors Explained

By Emily Filener under

Colors are essential in logo design because our brains remember colors. When you think about logos, you probably can remember the logo's colors before you do anything else. Therefore, before you consider designing your logo, you should understand how colors work. Why is Color Important? When considering logo design services, it is essential to know […]

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Google's Big Algorithm Updates From 2021

By Jose Roman under

When you are looking for a company to handle your marketing campaign, you want to be sure you select the best one. Search engine optimization (SEO) is critical for businesses today. A search engine is the starting point for 68% of online experiences. When customers search, you want your business to rise to the top. […]

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Top 10 Benefits of Social Media for Businesses

By Emily Filener under

Social media is a powerful tool for businesses to use to generate leads and increase sales. The internet has created an incredible opportunity for companies to connect with customers directly. In this article, we've outlined the top 10 benefits of social media for businesses. 1. Gives You a Voice The beauty of social media is […]

Two people at a marketing agency looking at a project

How a Digital Marketing Agency can Help Your Business Grow

By Jose Roman under

Do you want to promote your business online? A digital marketing agency can help. The internet isn't just a place for browsing cat videos or looking up recipes on Google, it's also an amazing opportunity for small businesses, artists, and even individuals who may be trying to introduce new ideas into the market. The problem […]

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