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happy office workers, reviewing a well-designed website

The importance of having a good website

By Jose Roman under

Customers are increasingly turning to the internet over brick-and-mortar stores to do business, and you may never get a second chance to secure a sale if your website makes a bad first impression. What does your site say about your company?

Dave Christian answers questions about the difference between taxable income and net income

Ask the Expert: Dave Christian, CPA | Owner manager of AZona Tax, PLLC

By Dave Christian under

Q: What is the difference between taxable income and net income? A: Understanding the difference between taxable income and net income is crucial for any business, including a single-member Limited Liability Company (LLC). While both terms refer to a company's financial standing, they are distinct concepts with different implications, especially concerning tax liabilities and reporting. […]

Successful online advertising addressed by an Expert Advertising Firm

5 Factors That Make a Digital Ad Successful

By Jonathan Shepley under

Effective online advertising can instantly help your business increase its revenue. In fact, according to WordStream, you can increase brand awareness by 80% with digital ads. However, not all ads are created equal. Be sure to keep the following factors in mind to ensure your ads are successful.

Business owners getting better ROI after increasing marketing budget

5 Benefits of Increasing Your Marketing Budget in 2024

By Jonathan Shepley under

According to WordStream, about 63% of companies have increased their marketing spending in the past year. This is a smart decision that can offer numerous benefits and enable businesses to reach new heights. Let's take a look at a few reasons to consider investing more in your business's marketing in the upcoming year.

User using social media content in a smartphone

Diversify Your Social Media Content to Increase Engagement

By Emily Filener under

As you prepare to hire a digital marketing firm, one of the biggest questions on your mind may be how they'll help you optimize your social media content. Social media marketing is one of the most effective ways to reach a wider audience, with SmallBizGenius reporting that approximately 40% of digital consumers use social media […]

Expert designers working on a corporate logo design and rebranding

Rebranding 101: How to Effectively Change Your Logo

By Emily Filener under

Your logo plays a huge role in your marketing. With the right corporate logo design, customers can instantly form a connection with your brand that sticks in their minds for the long term. Conversely, an ineffective logo can make your company less memorable. If your current logo isn't delivering the results you want and it's […]

Digital Marketing Firm professionals working on a marketing campaign

5 Marketing Mistakes to Avoid

By Jonathan Shepley under ,

Marketing methods continue to evolve, making it necessary to have a solid strategy for success. However, it's not just about what you do; it's also about knowing the mistakes to avoid. When you don't make these five common mistakes, you'll be more likely to get the outcome you want. 1. Avoiding Outsourcing Some businesses attempt […]

Radio advertising campaign addressed by a Marketing and Advertising firm

5 Reasons to Use the Radio to Market Your Company

By Jonathan Shepley under ,

Radio advertising is a highly effective but underutilized strategy. Here's why you should have your advertising firm help you with this form of marketing.

3 Ways to Use Social Media Management Services to Increase Your Business Reach

3 Ways to Use TikTok to Increase Your Business Reach

By Emily Filener under

Are you looking to modernize your business and its reach? Here are 3 ways you can use TikTok and how social media management services can help.

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