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Social media has become a pervasive part of modern life. Many people around the globe use it to connect with others, participate in wider conversations, and do business. The widespread popularity of social media has also made it an effective marketing tool for many businesses today since around 40% of internet customers use social media […]
According to a Global Data Market Size report, it's predicted that digital ad spending will increase to $375 billion by 2021. This shows that more and more businesses are realizing the value of digital advertising and working with a reputable advertising agency. Here are five top reasons why you should spend more on digital advertising. […]
SEO or Search Engine Optimization is the process of preparing content, especially so that it reaches more people on Google and other search engines. It involves writing and doing web design in a way that Google can easily understand so that it can categorize your website properly. A search engine is a matchmaker between a […]
If you want to reach your target customer online, there is no better way to do it right now than through video. Humans naturally respond well to video. We read words written on a screen like we are opening up a book. We respond to a video of a human as though someone just entered […]
It's no secret that to be successful in business today, you need a strong online presence. This means having a website, social media accounts, and high-quality content. But what many business owners don't realize is that content creation is one of the most important aspects of online marketing. Here are just a few reasons why. […]
Advertisers have long used personal data to create target ads. But, what if they could use behavioral data instead? Behavioral data is information about how people behave, and it can be a powerful tool for advertisers. Here's how it works and why you should consider using it in your advertising campaigns. Behavioral data is useful […]
Choosing the right font is essential in logo design. It sets the tone for your brand, conveying characteristics like trust, innovation, or playfulness. Discover how to select fonts that align with your brand's philosophy, avoid the pitfalls of trendy choices, and ensure legibility and timelessness for your logo's impact.
Consistency is the key to gaining a client's trust and increasing your return on investment. Inconsistent branding, on the other hand, devalues a brand's reputation. Let's take a closer look at what brand consistency entails. What is Brand Consistency? Consistency equals reliability, and when you're reliable, you're also identifiable, which means you're more likely to […]
As the new year approaches, digital marketing agency leaders are looking for the latest trends and what they can do to boost marketing for their customers with some of the latest trends.
